Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

The government just tried to jump on the Star Wars bandwagon and it was incredibly awkward

Cashing in on the excitment for the new Star Wars movie, the DCLG posted a questionable Help to Buy video. 

Mollie Goodfellow
Thursday 17 December 2015 18:23 GMT
Comments
The DCLG tried to get in on the Star Wars thing, but it was just a bit odd
The DCLG tried to get in on the Star Wars thing, but it was just a bit odd (Department for Communities and Local Government )

Star Wars: A Force Awakens has been everywhere this week

And it would seem that one government department was also incredibly excited about the release - incorporating the iconic Star Wars intro into its very own, and achingly awkward, promotional video.

The Department for Communities and Local Government, led by Secretary of State for Communities and Local Government Greg Clark MP, tweeted a short video outlining the government’s controversial Help to Buy scheme.

The “Episode IV: A New Home” video was set “neither a long time ago, nor in a galaxy far far away…” It ended with the claim “It aims to build 1 million new homes by 2021. And restore freedom to the galaxy.”

They also made sure to hashtag the appropriate movie tags too, just in case anyone had missed the connection.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in