The death of the potato crisp? Shoppers switch to 'healthier' nachos and biscuits

Sales of alternative savoury foods have overtaken the humble potato crisp, according to industry survey

Tom Brooks-Pollock
Wednesday 06 May 2015 09:02

For decades, prawn cocktail, salt and vinegar and cheese and onion were staple flavours of the British lunchbox.

But it appears that the potato crisp is in decline.

A snack industry survey shows that alternative, non-fried savoury snacks including tortilla chips, and biscuits such as Mini Cheddars, are now selling outselling crisps in Britain.

The UK crisp market is worth £923.2 million, down 2 per cent in the past year, according to the Grocer magazine.

The volume of crisps sold dropped 0.4pc to 132,000 tons.

Sales of biscuits and tortillas, meanwhile, rose to £947.9 million, up 4.1pc.

The crisp trade has been hit by discount retailers Aldi and Lidl marketing snacks other than crisp, deflation and a bumper potato harvest, the report says.

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