Half of Britons have looked at ‘property porn’ in the last year, poll claims

Just over half of people in the UK have admitted to ‘spending hours’ scrolling through luxurious properties online each day.

Estate agent "For Sale" and "To Let" signs (Getty Images)

New research has revealed that we are a nation of property peeping toms, with more than half of Brits (52 per cent) admitting to having indulged in ‘property porn’ online within the last year.

The term ‘property porn’ is used to describe a type of television programme, magazine article and online listings which shows off desirable homes, especially houses in beautiful locations or with luxurious interiors. We as a nation seem to love getting our fix, often spending hours scrolling through properties every day.

But for many, this often leads to overindulgence with 16 per cent of Brits admitting that they feel they suffer from a ‘property porn’ addiction because of the length of time they spend viewing properties.

While more than 14 per cent admit that they are worried some of their friends have an addiction.

A shocking 79 per cent of Brits are unashamed about their property porn habits but more than a third also admit to keeping their property peeping secret from their partner to avoid difficult conversations.

And almost a third say it is now a hobby for them, with 33 per cent blaming the pandemic for the increase in time spent searching for attractive houses. 

The research commissioned by property letting agency Mashroom has revealed that millions of Brits blame the presenters of Location, Location, Location for their property porn addiction with 28 percent of those polled, blaming Kirstie Allsopp and Phil Spencer for being responsible for the nation’s property porn habits.

For most, the bedroom is where the magic happens with almost a third of those polled admitting to searching for properties whilst in bed. 

Other than that Brits were most often found to be searching for properties whilst their partner or housemates watched TV and in the office. 

On average Brits have two property viewing apps on their phone at all times, With 66 per cent admitting that they often spend time on apps such as Rightmove and Zoopla just for fun.

The research conducted by Onepoll has also revealed the key features which would make the perfect property. For many their perfect property would have to be in the perfect location, have an amazing view from the bedroom window, and an en-suite bathroom in the master bedroom.

St Ives, Cornwall  (Getty Images)

However, millions feel that searching for the perfect home has become a national obsession with many agreeing that the nation spends too much time searching for the perfect home.

And where do daydreaming Brits want to move? A third say their dream home is by the coast.

SWNS