A London Tesco used smokey bacon-flavoured Pringles in a Ramadan promotion

Tesco says they've now moved the crisps from the Ramadan stand

Doug Bolton
Wednesday 24 June 2015 18:09
Men eat after a day of fasting at the East London Mosque
Men eat after a day of fasting at the East London Mosque

Tesco has been left red-faced after shoppers spotted a promotional Ramadan display in one of its shops filled with smokey bacon pringles.

The display, in a Tesco branch in the City of London, was spotted by Raza Hassan and posted on Twitter, earning derision from other users.

Many Muslims choose to not eat pork, due to a passage in the Quran that forbids it. Therefore, the choice of using this product on a stand that wished shoppers a happy Ramadan is a little odd.

Hassan said he wasn't offended by the incongrous display, and added that he found the irony of it hilarious.

In a statement to Buzzfeed, a Tesco spokesperson said that they realised the Pringles weren't in the most suitable place and have now been moved.

Although trying to promote pork-flavoured food to Muslims is generally a bad idea, the product in question doesn't actually contain any meat.

Smokey bacon flavour pringles are suitable for vegetarian, and don't contain any pork. However, they're not halal certified, so some Muslims prefer to avoid them.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies


Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in