This dress has sparked an internet frenzy the likes of which has not been seen since Left Shark took the Super Bowl by storm.
The question of whether it is blue and black or gold and white has divided friends, families and the celebrity world.
The furore coincided with a llama chase in Arizona, starting a tide of amazing memes.
Left Shark made an appearance.
John Travolta is still being creepy.
Join our new commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies