#PermanentRetweet: Immortalise your 140-character musings in wood or metal

'Preserve your favourite tweet for all time as a physical artefact', says branding pro Brian Thompson

Antonia Molloy
Thursday 03 April 2014 14:11 BST
An example of a #PermanentRetweet
An example of a #PermanentRetweet

However digitalised your world has become, sometimes you just need something a bit more concrete.

And now you can immortalise your favourite tweets through the timeworn mediums of wood and metal.

That’s right – no more scrolling through the eons of cyberspace to locate that 140-character nugget of wisdom that you favorited, retweeted or even composed yourself. With the help of #PermanentRetweet you can have it right in front of you - forever.

The initiative was launched on 1 April by branding pro Brian Thompson and allows people to “preserve your favourite tweet for all time as a physical artefact”.

Despite being announced on April Fools’ Day, the project is not a prank. “I'm really making #PermanentRetweet a thing,” Mr Thompson, of Austin, Texas, tweeted.

Mr Thompson, whose studio is called Brand Writer, told Yahoo! that his wife inspired the venture: “It was originally inspired by my wife’s frustration with how distracted I get by Twitter, as she put it ‘looking at your phone instead of being here in the real world with us.’ ”

Consumers can have their chosen tweet lasered onto either wood or metal at a cost of $20 (£12) or $25 (£15) respectively.

For those people who order copies of tweets that they have not authored themselves, Mr Thompson said he will give two-thirds of the purchase price to the original tweeter.

On Twitter users expressed mixed reactions. Responding positively, @Bee_Rigid said: I like the idea that my thoughts are important enough to be etched in metal.”

And @marshallwright tweeted: “Love this! Turn your best tweet into the work of art it truly is.”

But others were more sceptical. @LizzVJLG simply asked: “Why.” And @AlleyCat_37 said: Is this #PermanentRetweet real.... what is life.”

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies


Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in