Tesco expands its empire into the United States this week. But the British supermarket chain will not be welcomed with open arms.
The opening of the first of its medium-sized markets, to be called Fresh & Easy, is to be picketed by a fearsome coalition of community activists, church leaders and union organisers in LA whose exploits include preventing Wal-Mart from gaining a toe-hold in a black-majority inner-city area.
The Alliance for Healthy and Responsible Grocery Stores has no objection to Tesco's stated goals – to serve impoverished areas, provide well-paying jobs with health benefits and advocate corporate environmental protection.
But the activists are not sure yet whether to take Tesco at its word.
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