Ashley Graham: Body positivity advert starring plus-sized model 'banned by two major US TV networks'

US retailer Lane Byrant - who commissioned the commercial - say the commercial is designed to 'celebrate and honor women of all shapes and sizes'

Caroline Mortimer
Saturday 12 March 2016 01:28
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Ashley Graham attends the Sports Illustrated Celebrates Swimsuit 2016
Ashley Graham attends the Sports Illustrated Celebrates Swimsuit 2016

A lingerie advert starring the first plus-size model to be on the cover of Sports Illustrated has allegedly been rejected by two US TV networks.

The unaired commercial - which stars Ashley Graham and several other plus-sized models - was reportedly rejected for broadcast by major networks ABC and NBC, according to TMZ.

The advert features several models kickboxing, posing nude and one is seen breastfeeding.

The gossip website claims the body positivity advert, made by US lingerie company Lane Byrant, was rejected because of the size of the models rather than nudity as Victoria Secret commercials featuring thinner women are often shown on the channel.

A representative for NBC said they had asked Lane Byrant to make “minor edits” to the advert as “part of the normal advertising standards process”.

They said the commercial was not rejected and they will “welcome the updated creative”.

Edwina Currie calls Ashley Graham 'obese'

But a Lane Bryant representative told People magazine: "The THIS BODY campaign was meant to be a fun way for us to celebrate and honor women of all shapes and sizes.

"What is too much for some does not hold true for others. All women should be celebrated and feel empowered to express themselves as they see fit.

“We want her to know she can attract as much media attention, look just as striking as any woman, and decide what beautiful means to her."

The Independent has contacted ABC for comment.

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