Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Cards Against Humanity has a six-step plan to 'save America' during Donald Trump's presidency

Party game calls US leader 'preposterous golem who is afraid of Mexicans'

Harriet Agerholm
Thursday 16 November 2017 10:58 GMT
Comments
'Cards Against Humanity Saves America' advert fights Trump's Mexico border wall

Profanity-ridden party game Cards Against Humanity has said it is planning to "save America" with a promotion promising six surprises throughout December.

The first plan of action revealed in advance was aimed at stopping Donald Trump from building a wall along the US-Mexico border. The company said it had bought a piece of vacant land on the boundary and employed a law firm specialising in fighting compulsory land acquisition.

Advertising a holiday promotion that would send a map of the land to people who buy in, the company said it wanted to "make it as time-consuming and expensive as possible for the wall to get built".

Five more surprise measures remain, the company said, refusing to say what they could be. “The nature of a surprise is that it surprises you when it occurs,” it said.

The promotion campaign began with a video appearing to tie Mr Trump’s election with the end of the universe. “In the early part of the 21st century, Donald Trump had just been elected president of the United States.

“The American Empire was in decline ... The country seemed to be hanging by a thread.”

Only after “Cards Against Humanity Saves America” was the country rescued, the narrator says.

In addition to the US-Mexican border wall, the card game indicated it would tackle the issues of false news stories and, more humorously, "the creeping scourge of homework".

It is not the first time the party game company has attracted attention for its promotion campaigns. In 2014, the company purchased a tiny island in Maine, called it “Hawaii 2” and sold one-square-foot plots to those who signed up.

That year, it also ran a promotion charging $6 (£4.60) for “literal faeces, from an actual bull", to which 30,000 people signed up.

The company behind the popular game has directly attacked Mr Trump, calling him "a preposterous golem who is afraid of Mexicans".

"He is so afraid that he wants to build a twenty-billion dollar wall that everyone knows will accomplish nothing," it said.

Although Mr Trump's administration has insisted it is moving ahead with the border wall, pointing to the construction of eight prototypes near San Diego, the President has suffered a series of defeats on his major policy ideas.

Repeated attempts to dismantle Barack Obama’s healthcare law have collapsed and – despite holding majorities in both houses of Congress – his administration has not yet registered a significant legislative win.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in