Clorox bleach company tries to make joke about racially diverse emojis... and fails

'Where's the bleach?'

Sunday 12 April 2015 15:14 BST

A Colorado girl used bleach to try to kill her mother on two occasions (Getty)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Bleach company Clorox has found itself at the centre of a Twitter-storm after asking: “Where’s the bleach?”

This might seem innocuous, it’s important for a bleach company to know where the bleach is, you might think. However, the tweet was in response to the new batch of emojis which have been noted for their racial diversity.

Understandably some people felt the need to point out the issues with the tweet:

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Stay up to date with notifications from The Independent

Thank you for registering

Clorox bleach company tries to make joke about racially diverse emojis... and fails

'Where's the bleach?'

Join our commenting forum

Thank you for registering