Generation X: P Diddy urges the young to use their vote

Voting is hot, voting is cool and voting is sexy. That is the message from Sean Combs, the rap impresario and fashion mogul who is heading a campaign in America to encourage more young people and minorities to vote in this November's Presidential election.

Voting is hot, voting is cool and voting is sexy. That is the message from Sean Combs, the rap impresario and fashion mogul who is heading a campaign in America to encourage more young people and minorities to vote in this November's Presidential election.

Combs, also known as P Diddy and Puff Daddy, a ballot-paper nightmare if he runs for office, said his non-partisan campaign, Citizen Change, was designed to "educate and empower those people who often do not vote".

He said they were the "forgotten ones" and included more than "42 million Americans aged 18 to 30 who are eligible to vote on 2 November".

Combs said he would work to make voting appealing in "the same way we make a Biggie album, a Sean John shirt, or a Spider-Man movie, hot, cool and sexy".