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Google has released search results showing what was on the minds of Americans in each state in the tragic aftermath of the shootings in Virginia , in which two journalists were murdered by a former colleague.
The tech giant mapped the Google searches in the 12 hours after the shooting, to see which states were searching for 'gun control' and which were looking for 'gun shop'.
The results give a surprising insight into the thoughts of Americans in the immediate aftermath of the deaths of reporter Alison Parker and cameraman Adam Ward.
In the majority of states, 'gun control' was the most-searched term.
However, in a significant number of states, more people were looking into gun shops.
Many of these states were in the south - in Mississippi, Tennessee, Kentucky, South Carolina and North Carolina, 'gun shop' was the more popular search.
However, there were some outliers to the stereotypical north-south divide.
In northern east-coast states like Philadelphia, Vermont and New Hampshire, 'gun shop' was the bigger search, as it was in South Dakota and New Mexico.
Gun control is an emotive issue in the US, due to the constitutional right of all Americans to 'bear arms' (Getty) (Photo by Justin Sullivan/Getty Images) It's important not to extrapolate too much information from these searches. Only one state which searched more for 'gun shop' - New Mexico - makes it into the top 10 list of states with the most guns per capita, so the Google search map doesn't suggest any kind of divide between states according to the popularity of guns.
But it does provide an interesting insight into the national mood in the wake of a shooting that has thrust the issue of gun control to the forefront of American culture yet again.
The famous for and against US gun control Show all 31 1 /31The famous for and against US gun control The famous for and against US gun control Against: Robert De Niro Despite the actor being a gun-wielding fast-talker, he told Daily Mail: "There should be more control. It has just gotten out of hand, how easily you can get guns."
The famous for and against US gun control For: Brad Pitt "America is founded on guns. It;s in out DNA. It’s very strange but I feel better having a gun."
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The famous for and against US gun control For: Angelina Jolie "Brad and I are not against having a gun in the house, and we do have one. If anybody comes into my home and tries to hurt my kids, I’ve no problem shooting them."
AFP/Getty
The famous for and against US gun control For: Johnny Depp "When I was a kid it was a controlled atmosphere, we weren't shooting at humans - we were shooting at cans and bottles mostly. I will most certainly take my kids out for target practice."
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The famous for and against US gun control For: Bruce Willis "Everyone has a right to bear arms. If you take guns away from legal gun owners, then the only people who have guns are the bad guys."
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The famous for and against US gun control For: Clint Eastwood "I have a very strict gun control policy: if there's a gun around, I want to be in control of it."
Reuters
The famous for and against US gun control For: Whoopi Goldberg "I’m an NRA member, as you know or probably don’t know... I want to know that there’s at least some way to prevent folks who are just getting out from mental institutions [from getting guns]."
The famous for and against US gun control For: Vince Vaughn "Banning guns is like banning forks in an attempt to stop making people fat. Taking away guns, taking away drugs, the booze, it won't rid the world of criminality... I support people having a gun in public full stop, not just in your home."
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The famous for and against US gun control For: Donald Trump "Democrats want to confiscate all guns, which is a dumb idea because only the law-abiding citizens would turn in their guns and the bad guys would be the only ones left armed. The Republicans walk the NRA line and refuse even limited restrictions"
Getty
The famous for and against US gun control Against: Matt Damon “I actually hate guns. They freak me out.”
Rex
The famous for and against US gun control Against: Mark Wahlberg "Well, I would love it if they could take all the guns away. Unfortunately, you can’t do that so you hope that good people in the world have them to protect the people who can’t protect themselves."
AP
The famous for and against US gun control Against: Sean Connery "It is said that a total ban on handguns, including .22s, would take away innocent pleasure from thousands of people. Is that more or less pleasure than watching your child grow up?"
Rex Features
The famous for and against US gun control Against: Arnold Schwarzenegger "I’m for gun control. I’m a peace-loving guy."
Lionsgate
The famous for and against US gun control Against: Sylvester Stallone "Until America, door to door, takes every handgun, this is what you’re gonna have. It’s pathetic. It really is pathetic. It’s sad. We’re living in the Dark Ages over there."
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The famous for and against US gun control Against: Rashida Jones "Gun control is our only road to freedom. Freedom from the fear of senselessly losing children."
Getty
The famous for and against US gun control Against: Susan Sarandon "How much more suffering & loss will it take before we better regulate the sale of arms in our country?"
Getty
The famous for and against US gun control Against: Beyonce Queen B was part of the Demand a Plan campaign against guns after Newton shooting, by appearing in a video alongside a bunch of celebrities.
AP
The famous for and against US gun control Against: Jamie Foxx A Hollywood gang joined Beyonce in the campaign...
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The famous for and against US gun control Against: Cameron Diaz Took part in the Demand a Plan campaign.
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The famous for and against US gun control Against: Jessica Alba Took part in the Demand a Plan campaign.
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The famous for and against US gun control Against: Jennifer Garner Took part in the Demand a Plan campaign.
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The famous for and against US gun control Against: Jennifer Aniston Took part in the Demand a Plan campaign.
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The famous for and against US gun control Against: Jon Hamm The Mad Men actor also appeared in the video...
The famous for and against US gun control Against: Reese Witherspoon Took part in the Demand a Plan campaign.
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The famous for and against US gun control Against: Ellen DeGeneres Took part in the Demand a Plan campaign.
Reuters
The famous for and against US gun control Against: Julianne Moore Took part in the Demand a Plan campaign.
The famous for and against US gun control Against: Selena Gomez Took part in the Demand a Plan campaign.
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The famous for and against US gun control Against: Peter Dinklage The Game of Thrones also appeared in the video...
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The famous for and against US gun control Against: Zooey Deschanel alongside the New Girl star.
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The famous for and against US gun control Against: Steve Carell Took part in the Demand a Plan campaign.
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The famous for and against US gun control Against: Gwyneth Paltrow Took part in the Demand a Plan campaign, too.
Alison Parker's father, Andy , said it is his "life's mission" to tighten gun control in the aftermath of his daughter's death. "We need to do something about crazy people getting guns," he said.
The President has also weighed in, pointing out that guns killed more people that terrorism in the USA , but stopping short of addressing gun control measures directly.
As the murders continue to be discussed, the arguments on whether to make it more difficult for people to get guns will continue.
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