In the opinion of mother political commentators and punters, Hillary Clinton's announcement that she was making a second run for the White House was just about right.
It was relatively low-key, she did not appear arrogant and she herself only appeared briefly in the video that lasted two minutes and eighteen seconds, choosing instead to devote the time to images of the sort of ordinary Americans she has vowed to help.
But pretty soon, it became obvious that not everyone was impressed. Social media erupted with mocking, and sometimes derogatory posts, and before long the hashtag #WhyI'mnotvotingforHillary was trending on Twitter.
The hashtag was reportedly the creation of Markeece Young, a young Republican from North Carolina, who said the fact that it had been Twitter's top trender, "makes my day".
Before long, everyone was at - declaring their reasons why they will not vote for Mrs Clinton. Some were serious, others were humorous. Many were creative.
Lots of people repeated criticism of the way she responded, at least initially, to the 2012 attack on the US consulate in Benghazi, Libya, which left four Americans dead, including Ambassador Christopher Stevens.
Some made fun of millionaire Mrs Clinton's claim to understand what it was like for ordinary Americans.
Some mentioned the various scandals and alleged scandals swirling around the Democratic front-runner.
Some referred to the fact she is a supporter of gun control.
Some referred to her husband, former president Bill Clinton, and his various scandals.
Some mentioned Mrs Clinton's support for abortion - an issue that remains deeply controversial in the US.
By the time it was all over, Mr Young appeared pretty pleased with the effort he inspired. He also had something else to say
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