Sales of Ivanka Trump's perfume surge reaching top spot in Amazon Best Sellers

The sales increase comes despite a campaign to encourage shoppers to boycott products linked to the US President and his family

Saturday 18 February 2017 11:00
Ivanka Trump
Ivanka Trump

Sales of Ivanka Trump’s perfume have soared, reaching the top two spots in Amazon’s Best Sellers for Women’s Eau de Parfum.

The US president's daughter recently had a her products dropped by the department store chain Nordstrom, who said they were ceasing to sell the items because of poor sales.

The move prompted an angry response from her father, who tweeted that the firm had treated her “so unfairly”.

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The President's senior adviser, Kellyanne Conway, was the censured by the White House for encouraging people to “go buy Ivanka’s stuff” during a television interview from the White House.

Under federal law, it is illegal to use public office for private gain, as well as “for the endorsement of any product, service, or enterprise” and for the “private gain of friends, relatives, or persons with whom the employee is affiliated in a nongovernmental capacity”.

White House Press Secretary Sean Spicer told reporters that Ms Conway “has been counselled on that subject and that’s it.”

Sales from Ms Trump's brand fell by nearly a third in the past financial year, with a sharp drop off in the weeks before Donald Trump was elected president.

But in recent days her scent took the top two spots in Amazon's best sellers in Women's eau de parfum: one spot for the spray and one for the roll-on version.

The increase in sales for Ms Trump’s perfume comes despite a campaign to encourage shoppers to boycott products linked to Mr Trump and his family.

The movement, Grab Your Wallet, encourages customers to stay away from retailers that sell all manner of Trump-branded goods, as well as to avoid Trump properties such as golf courses and wineries.

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