Kyrie Irving calls for Kobe Bryant on new NBA logo

‘Gotta Happen, idc [I don’t care] what anyone says,’ said Mr Irving

Des Bieler
Thursday 25 February 2021 16:09
<p>The NBA logo has apparently featured a silhouette of Jerry West since 1969, although it is said that the league has not acknowledged this publicly</p>

The NBA logo has apparently featured a silhouette of Jerry West since 1969, although it is said that the league has not acknowledged this publicly

In the wake of Kobe Bryant’s death last year, the NBA moved quickly to pay homage to one of its greatest players by renaming the All-Star Game MVP trophy in his honor.

Basketball player Kyrie Irving wants the league to go further – by featuring Mr Bryant on a new version of the NBA logo.

“Gotta Happen, idc [I don’t care] what anyone says,” Mr Irving wrote Wednesday on his Instagram account.


The NBA logo has featured a silhouette of Hall of Famer Jerry West since 1969, although the league has reportedly never acknowledged that publicly. An NBA spokesman did not immediately respond to a request for comment.

In his Instagram post, Mr Irving shared an image of Mr Bryant dribbling with a ball laid over the logo in a way that resembled the silhouette’s pose. The image was identical to one used on a petition last year that asked the league to “immortalise [Mr Bryant] forever as the new NBA Logo”.

That petition soon gathered over one million virtual signatures, and as of Wednesday evening that number was over 3.2 million.

Adding a prominent voice at the time to the push for Mr Bryant on the logo was Charlotte Hornets centre Bismack Biyombo, who is also a vice president of the National Basketball Players Association. Mr Biyombo told The Athletic in January 2020 that changing the logo would represent an “an appreciation of what the guy has done for the game of basketball”.

Praising Mr Bryant’s desire to “teach” other players at various levels of the sport how to strengthen their skills and determination, Mr Biyombo declared: “We all get to work extra hard and come back to the gym because somebody has implemented that into our mind-set, which is Kobe.”

Kobe Bryant died at the age of 41 in a helicopter crash in January 2020

Mr Biyombo’s Hornets teammate Miles Bridges agreed, saying” “I definitely think he should be the logo for sure. You could see the shock around the league when it happened. How many people it affected, players. It affected everybody in the NBA. So I feel like no player has had an impact – besides MJ – on anybody like Kobe.”

Dallas Mavericks owner Mark Cuban also said last year that he would “support” putting Mr Bryant on the logo. “I just think it’s so much more than basketball – he brought so many people together,” Mr Cuban told TMZ Sports.

Mr West said in 2017 of the NBA possibly changing its logo to one that did not feature him: “I wish they would.”

An NBA champion with the Los Angeles Lakers and a 14-time all-star, Mr West went on to become one of the league’s most successful team executives. He found his status as “The Logo”, which he said was confirmed to him by former NBA commissioner J. Walter Kennedy, “flattering” but also a source of embarrassment because “I don’t like to do anything to call attention to myself”.

Mr Irving is also a vice president with the NBPA and the Brooklyn Nets star is also an influential voice among players. He may have some trouble gaining traction with the league, though, given the complexities of changing a logo that has been a major part of the NBA’s brand for over 50 years. Among the financial ramifications of such a move could be substantial payments to Mr Bryant’s estate.

Among those applauding Mr Irving for his post Wednesday was Mr Bryant’s widow, Vanessa. “Love this,” she said on social media.

The Washington Post

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