McDonald's limits appearances of Ronald McDonald amid 'creepy clown' hysteria

The phenomenon started in the US but has spread to other parts of the world 

Andrew Buncombe
New York
Wednesday 12 October 2016 19:31
Comments
The company did not say how many appearances it was cutting
The company did not say how many appearances it was cutting

Ronald McDonald is not to everyone’s taste. Some people love him, others find him less than adorable.

Either way, amid an outbreak of quiet hysteria surrounding so-called creepy clowns, the fast food giant has announced that it is limiting its mascot’s public appearances.

With the craze fueled by social media, the scary clown craze has spread from the US to the UK, Australia and Brazil. The phenomenon, where people dress up in masks and scare members of the public, has received widespread attention with the help of social media.

McDonald’s did not say how many of its clown’s appearances would be cut.

“McDonald’s and franchisees in local markets are mindful of the current climate around clown sightings in communities and as such are being thoughtful with respect to Ronald McDonald’s participation in community events for the time being,” the company said in a statement.

In August, locals in Greenville, South Carolina reported people dressed in fright wigs and full clown make-up trying to lure children into the woods.

Australian police also arrested a 19-year-old for scaring residents, according to the Associated Press.

A student dressed as a chainsaw-wielding clown was filmed chasing other students on a UK university campus. He has apologised saying he was “only chasing his friends”.

Police have increased patrols outside some schools, and asked fancy dress shops to remove clown masks from sale.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in