Trump campaign pulls ads in key states as poll numbers slump

President redirects finances to Sun Belt states as polls show Joe Biden closing-in on Ohio and Iowa 

Gino Spocchia
Tuesday 13 October 2020 13:44
Comments
Donald Trump demands Puerto Ricans vote for him despite island not getting say in presidential election
Leer en Español

Donald Trump’s campaign has pulled radio and television commercials across three Midwestern states that could decide next month’s election, amid unfavourable poll numbers.

The US president was also reported to have reduced campaign spending across four other states, as he reallocates spending to the nation’s Sun Belt.

According to Newsweek and Advertising Analytics, the president has pulled ad-time totalling $17 million across Ohio, Iowa and New Hampshire, where polls show him behind Democratic nominee Joe Biden.

In Ohio and Iowa in particular, recent polls have shown Mr Trump behind or almost tied with Mr Biden, despite having won those states in 2016.  

The Democrat has, in turn, pushed into Midwestern states that were once considered safe for Mr Trump, with increased ad spending and in-person campaign visits.

"He's in trouble, there's no question,” said Ari Fleischer, former press secretary for President George W Bush. “By every traditional measuring stick, this looks like a Biden landslide."

The president, who has been unable to match Mr Biden’s fundraising efforts, also cancelled $11 million worth of ads in Nevada, Minnesota, Wisconsin and Michigan, Newsweek reported.

Mr Biden, who leads his Republican opponent by around 10 percentage points, has at the same time outspent Mr Trump twice-over.

Whilst the president’s campaign has reallocated $18 million to essential states needed to secure his second term - Florida, Georgia, North Carolina and Arizona - Mr Biden has spent $36 million in those states, it was reported.

The Trump campaign said in a statement that it was still "extremely confident" they would win Iowa and Ohio, despite the reallocation of finances and recent polling.

Samantha Zager, deputy national press secretary, told Newsweek that "We have been talking directly with voters for years in these states about the success of President Trump's America First agenda.

“Unlike Joe Biden, campaign ads aren't the only way we know how to campaign," she added.

Whilst it is normal for presidential candidates to redirect campaign funds in the final weeks of campaigning, Mr Trump’s strategy could still suggest concerns about the Midwest.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in