Samuel L Jackson goes NSFW for Barack Obama

Actor Samuel L Jackson appears on the Wake The Fuck Up video narrating an Obama kids' story

Veteran actor Samuel L Jackson was such good value commentating on the Olympics on Twitter that we were able to forgive him for appearing in The Phantom Menace. Witness his comment on Team GB's cyclists: "Those BRITS are some PEDALIN', RECORD-BREAKIN', MUTHACYCLINPHUCCAS!"

Now Jackson has endeared himself to us further by appearing in ad aimed at America's slackers. Entitled Wake The Fuck Up it sees Jackson's narrate an Obama-bumping kids' story in which a little girl called Suzie vainly tries to convince her family to take action to tackle the Romney and Ryan ticket: "Listen to your little sister," Sam tells one of the kids, "wake the fuck up!". The independently funded message wasn't – you won't be too surprised to hear – endorsed by President Obama. Watch: bit.ly/samjacksonobama