Steve Bannon caught on video admitting Breitbart lost 90% of advertising revenue due to boycott
Far-right news outlet in 'tough financial shape', former chairman says
Steve Bannon has been caught claiming an activist-led advertising boycott of Breitbart decimated the company’s revenues.
In footage reportedly shot in London last summer during a dinner with far-right European nationalists, Mr Bannon said Breitbart was in “tough financial shape” after seeing advertising revenues plummet "90 per cent".
He credited the slump to work done by campaign group Sleeping Giants, which pressures companies into cutting ties with media it deems to be racist or sexist.
“This group called Sleeping Giants, a group of tech executives, they literally stripped out, they went and took 35 exchanges that sell the ads … 31 went away. So the ad revenues dropped like 90 per cent,” said Mr Bannon, who resigned as executive chairman of Breitbart six months before the footage was allegedly taken.
Breitbart has been contacted for comment.
Kent Ekeroth, a senior member of the far-right Swedish Democrats, is heard saying Sleeping Giants “attacked us too” – presumably in reference to his political party – and claimed that due to pressure from the group, Google “banned us" from its ad network.
Asked how Breitbart was generating revenues, Mr Bannon said it was all generated by advertising. “I’m saying it’s in touch financial shape,” he added.
Sleeping Giants, which first shared the footage on Twitter, said the clip showed it was having a “massive effect" on Breitbart.
World news in pictures
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World news in pictures
1/50 5 June 2020
A handout photo made available by 2020 Planet Labs shows an aerial view of the large diesel spill in the Ambarnaya River outside Norilsk in the Arctic. Russia has managed to contain a massive diesel spill into a river in the Arctic, a spokeswoman for the emergencies ministry told AFP. Environmentalists said the oil spill, which took place last May 29, was the worst such accident ever in the Arctic region
Planet Labs Inc./AFP via Getty
2/50 4 June 2020
Activists hold a candlelit remembrance outside Victoria Park in Hong Kong, after the annual vigil, that traditionally takes place in the park to mark the 1989 Tiananmen Square crackdown, was banned on public health grounds because coronavirus
AFP via Getty
3/50 3 June 2020
A visitor walks in Odaiba as the sun sets in Tokyo
AP
4/50 2 June 2020
Activists of the Socialist Unity Centre of India shout slogans in Ahmedabad in solidarity with protests against the recent killing of George Floyd
AP
5/50 1 June 2020
Activists take part in a Black Lives Matter protest in Zurich after the recent death of George Floyd
EPA
6/50 31 May 2020
A black man and a white woman hold their hands up in front of police officers in downtown Long Beach during a protest against the death of George Floyd, an unarmed black man who died while being arrested and pinned to the ground by the knee of a Minneapolis police officer. Protests sweeping the United States over the death of George Floyd reverberated on the other side of the globe when thousands marched in solidarity on the streets of New Zealand
AFP via Getty
7/50 30 May 2020
Police officers are seen amid tear gas as protesters continue to rally against the death in Minneapolis police custody of George Floyd, in Minneapolis, Minnesota
Reuters
8/50 29 May 2020
A boy holds a sign as refugees protest outside the UNHCR offices against a government decision that they should leave their accommodation provided through European Union and UNHCR funds by the end of May, in Athens, Greece
Reuters
9/50 28 May 2020
Cloud iridescence, an optical phenomenon where light is diffracted through water droplets, is pictured at the edge of some clouds before a summer thunderstorm over Bangkok
AFP via Getty
10/50 27 May 2020
Riot police try to control pro-democracy supporters at a rally in Causeway Bay district, Hong Kong
Getty
11/50 26 May 2020
Protesters and police face each other during a rally after a black man died in police custody hours after a bystander's video showed an officer kneeling on the handcuffed man's neck, even after he pleaded that he could not breathe and had stopped moving
Star Tribune via AP
12/50 25 May 2020
The aerobatic demonstration team 'Frecce Tricolori' of the Italian Air Force flies in formation above the Milan Cathedral. Starting from 25 May, the Frecce Tricolori will perform every day in the skies throughout Italy as part of the 74th anniversary celebrations of the founding of the Italian Republic and to pay homage to the areas most affected by the coronavirus
EPA
13/50 24 May 2020
Saudi Arabia's holy city of Mecca during the early hours of Eid al-Fitr, the Muslim holiday which starts at the conclusion of the holy fasting month of Ramadan
AFP via Getty
14/50 23 May 2020
Tamika Eastley, left, and Anthony Ragusa work out as the sun sets over the Kangaroo Point Cliffs in Brisbane, Australia
EPA
15/50 22 May 2020
Firefighters spray water on the wreckage of a Pakistan International Airlines aircraft after it crashed into a residential area in Karachi
AFP via Getty
16/50 21 May 2020
Indigenous leader Kretan Kaingang wears a face mask with a hashtag that reads in Portuguese: "Get out Bolsonaro" during a protest demanding the impeachment of President Jair Bolsonaro outside the National Congress in Brasilia, Brazil, Thursday, May 21, 2020. As Brazil careens toward a full-blown public health emergency and economic meltdown, opponents have filed a request for Bolsonaro's impeachment based on his mishandling of the new coronavirus pandemic. (AP Photo/Eraldo Peres)
AP
17/50 20 May 2020
People wait in line to undergo the coronavirus tests while keeping distance from each other at a makeshift clinic set up on a playground in Incheon, South Korea
Yonhap/AP
18/50 19 May 2020
Firefighters fighting a fire at a plastics factory in front of a huge cloud of smoke in Ladenburg, Germany
dpa via AP
19/50 18 May 2020
Ugandan academic Stella Nyanzi reacts as police officers detain her for protesting against the way that government distributes the relief food and lockdown situation in Kampala
Reuters
20/50 17 May 2020
A woman sits alone on a bench in a park following the outbreak of the coronavirus disease (COVID-19), in Dublin, Ireland
Reuters
21/50 16 May 2020
Crematory workers using protective gear are pictured at a crematory in Nezahualcoyotl during the outbreak of the coronavirus disease (COVID-19), on the outskirts of Mexico City, Mexico
Reuters
22/50 15 May 2020
Healthcare workers, nurses and doctors, unified under the movement called "Take Care of Care" wearing face masks protest against the Belgian authorities' management of the coronavirus crisis, at the MontLegia CHC Hospital
Reuters
23/50 14 May 2020
A girl watches over goats on the banks of the Dal Lake during rainfall in Srinagar
AFP via Getty Images
24/50 13 May 2020
Life-size cardboard figures with photos of football fans are positioned on the stands of Borussia Moenchengladbach's football stadium for their next game, which will be played without spectators, due to the coronavirus outbreak in Germany
Reuters
25/50 12 May 2020
Nurses wearing face masks take part in an event held to mark International Nurses Day, at Wuhan Tongji Hospital in China
China Daily via Reuters
26/50 11 May 2020
Iraqi protesters gather on the Al-Jumhuriyah bridge in the capital Baghdad during an anti-government demonstration. Modest anti-government rallies resumed in some Iraqi cities Sunday, clashing with security forces and ending months of relative calm just days after Prime Minister Mustafa Kadhemi's government came to power. The protests first erupted in Baghdad and Shiite-majority southern cities in October, demanding an end to corruption and unemployment and an overhaul of the ruling class
AFP via Getty
27/50 10 May 2020
A man wearing a mask walks his dog in Madrid during the hours allowed by the government to exercise. Spain's two biggest cities, Madrid and Barcelona, will not enter the next phase out of coronavirus lockdown along with many other regions next week
AFP via Getty
28/50 9 May 2020
Russian President Vladimir Putin addresses the nation after laying flowers at the Tomb of the Unknown Soldier near the Kremlin wall in Moscow, Russia. Russia marks the 75th anniversary since the capitulation of Nazi Germany in WWII amid the coronavirus disease (COVID-19) pandemic
EPA
29/50 8 May 2020
German Chancellor Angela Merkel, President of the German Parliament Bundestag Wolfgang Schaeuble, German President Frank-Walter Steinmeier, President of the Federal Council Bundesrat in Germany Dietmar Woidke and the presiding judge of the German Federal Constitutional Court's second senate, Andreas Vosskuhle attend wreath-laying ceremony to mark the 75th anniversary of the end of World War Two, at the Neue Wache Memorial in Berlin. Countries in Europe are commemorating the Victory in Europe Day, known as VE Day that celebrates Nazi Germany's surrender during World World II on 8 May 1945
EPA
30/50 7 May 2020
A policeman uses his baton to push a resident breaking rules, during an extended nationwide lockdown to slow down the spread of coronavirus in Ahmedabad, India
Reuters
31/50 6 May 2020
A nurse tends to a crying newborn baby wearing a face shield at the National Maternity Hospital in Hanoi
AFP via Getty
32/50 5 May 2020
Bride Janine runs over to her wedding at a Drive-in cinema in Duesseldorf, Germany. The Drive-in theatre started to register official marriages on a stage, allowing all relatives and friends to attend in their cars, as weddings at the registry office are limited due to the coronavirus pandemic
AP
33/50 4 May 2020
Storekeepers asking for the reopening of shops and commercial activities gather for a flashmob protest on Piazza San Marco in Venice, as Italy starts to ease its lockdown
AFP via Getty
34/50 3 May 2020
A street vendor wearing a protective face mask waits for customers in Chinatown, after the government started opening some restaurants outside shopping malls, parks, and barbershops in Bangkok, Thailand
Reuters
35/50 2 May 2020
Two women carry longboards on an esplanade in Barcelona, during the hours allowed by the government to exercise, for the first time since the beginning of a national lockdown. All Spaniards are again allowed to leave their homes since today to walk or play sports after 48 days of very strict confinement to curb the coronavirus pandemic
AFP via Getty
36/50 1 May 2020
A girl, wearing a protective mask, plays with bubbles at a shopping mall in Gimpo, South Korea
Reuters
37/50 30 April 2020
Buddhist monks wearing face masks pray during Buddha's birthday at the Gwanghwamun Plaza in Seoul, South Korea
AP
38/50 29 April 2020
A visitor in a plexiglass lock talks to a resident at Les Jardins d'Astrid, a rest home in Maurage, La Louviere, on April 29, 2020, as the visits to residents of rest homes are possible from today in Wallonia. - Belgium is in its seventh week of confinement in the ongoing corona virus crisis. The government has announced a phased plan to attempt an exit from the lockdown situation in the country, continuing to avoid the spread of Covid-19
Belga/AFP/Getty
39/50 28 April 2020
A demonstrator is seen near a bank on fire during unrest, as an economic crisis brings demonstrations back onto the streets in Tripoli, Lebanon April 28, 2020
Reuters
40/50 27 April 2020
A medical specialist walks out of a mobile laboratory, which is carrying out coronavirus tests
Reuters
41/50 26 April 2020
People wearing protective face masks practice social distancing as they pray outside a church in Kiev near the memorial dedicated to firefighters and workers who died after the Chernobyl nuclear disaster, on the 34th anniversary of the event
Reuters
42/50 25 April 2020
Surfers walk during a sunrise at Recreio dos Bandeirantes beach, amid the coronavirus outbreak, in Rio de Janeiro, Brazil
Reuters
43/50 24 April 2020
Inmates from Villa Devoto prison take part in a riot demanding measures to prevent the spread of coronavirus after a case was confirmed inside the prison, in Buenos Aires
AFP via Getty
44/50 23 April 2020
The cruise ship Ruby Princess departs from Port Kembla, south of Sydney, , after a few hundred virus-free crew members disembarked to begin the process of repatriation to their home countries
AFP/Getty
45/50 22 April 2020
An activist performs on the roof during Earth Day in Wroclaw, Poland
Agencja Gazeta via Reuters
46/50 21 April 2020
Malaysian army personnel set up barbed wire in the locked down area of Selayang wholesale market in Kuala Lumpur
EPA
47/50 20 April 2020
A trader walks inside a pen as he arrives to purchase vegetables and fruits at the Agricultural Produce Market Committee market in Navi Mumbai during the nationwide lockdown
AFP via Getty
48/50 19 April 2020
A bride, poses for a wedding photographer next to East Lake in Wuhan
AFP via Getty
49/50 18 April 2020
People shout at police officers during a demonstration of conspiracy theorists as other demonstrators protest against the lockdown imposed to slow the spread of the coronavirus in Berlin
Reuters
50/50 17 April 2020
A pair of rare morepork owl chicks have become the first in more than a decade to survive on Norfolk Island, in the South Pacific
Parks Australia/Monash University
1/50 5 June 2020
A handout photo made available by 2020 Planet Labs shows an aerial view of the large diesel spill in the Ambarnaya River outside Norilsk in the Arctic. Russia has managed to contain a massive diesel spill into a river in the Arctic, a spokeswoman for the emergencies ministry told AFP. Environmentalists said the oil spill, which took place last May 29, was the worst such accident ever in the Arctic region
Planet Labs Inc./AFP via Getty
2/50 4 June 2020
Activists hold a candlelit remembrance outside Victoria Park in Hong Kong, after the annual vigil, that traditionally takes place in the park to mark the 1989 Tiananmen Square crackdown, was banned on public health grounds because coronavirus
AFP via Getty
3/50 3 June 2020
A visitor walks in Odaiba as the sun sets in Tokyo
AP
4/50 2 June 2020
Activists of the Socialist Unity Centre of India shout slogans in Ahmedabad in solidarity with protests against the recent killing of George Floyd
AP
5/50 1 June 2020
Activists take part in a Black Lives Matter protest in Zurich after the recent death of George Floyd
EPA
6/50 31 May 2020
A black man and a white woman hold their hands up in front of police officers in downtown Long Beach during a protest against the death of George Floyd, an unarmed black man who died while being arrested and pinned to the ground by the knee of a Minneapolis police officer. Protests sweeping the United States over the death of George Floyd reverberated on the other side of the globe when thousands marched in solidarity on the streets of New Zealand
AFP via Getty
7/50 30 May 2020
Police officers are seen amid tear gas as protesters continue to rally against the death in Minneapolis police custody of George Floyd, in Minneapolis, Minnesota
Reuters
8/50 29 May 2020
A boy holds a sign as refugees protest outside the UNHCR offices against a government decision that they should leave their accommodation provided through European Union and UNHCR funds by the end of May, in Athens, Greece
Reuters
9/50 28 May 2020
Cloud iridescence, an optical phenomenon where light is diffracted through water droplets, is pictured at the edge of some clouds before a summer thunderstorm over Bangkok
AFP via Getty
10/50 27 May 2020
Riot police try to control pro-democracy supporters at a rally in Causeway Bay district, Hong Kong
Getty
11/50 26 May 2020
Protesters and police face each other during a rally after a black man died in police custody hours after a bystander's video showed an officer kneeling on the handcuffed man's neck, even after he pleaded that he could not breathe and had stopped moving
Star Tribune via AP
12/50 25 May 2020
The aerobatic demonstration team 'Frecce Tricolori' of the Italian Air Force flies in formation above the Milan Cathedral. Starting from 25 May, the Frecce Tricolori will perform every day in the skies throughout Italy as part of the 74th anniversary celebrations of the founding of the Italian Republic and to pay homage to the areas most affected by the coronavirus
EPA
13/50 24 May 2020
Saudi Arabia's holy city of Mecca during the early hours of Eid al-Fitr, the Muslim holiday which starts at the conclusion of the holy fasting month of Ramadan
AFP via Getty
14/50 23 May 2020
Tamika Eastley, left, and Anthony Ragusa work out as the sun sets over the Kangaroo Point Cliffs in Brisbane, Australia
EPA
15/50 22 May 2020
Firefighters spray water on the wreckage of a Pakistan International Airlines aircraft after it crashed into a residential area in Karachi
AFP via Getty
16/50 21 May 2020
Indigenous leader Kretan Kaingang wears a face mask with a hashtag that reads in Portuguese: "Get out Bolsonaro" during a protest demanding the impeachment of President Jair Bolsonaro outside the National Congress in Brasilia, Brazil, Thursday, May 21, 2020. As Brazil careens toward a full-blown public health emergency and economic meltdown, opponents have filed a request for Bolsonaro's impeachment based on his mishandling of the new coronavirus pandemic. (AP Photo/Eraldo Peres)
AP
17/50 20 May 2020
People wait in line to undergo the coronavirus tests while keeping distance from each other at a makeshift clinic set up on a playground in Incheon, South Korea
Yonhap/AP
18/50 19 May 2020
Firefighters fighting a fire at a plastics factory in front of a huge cloud of smoke in Ladenburg, Germany
dpa via AP
19/50 18 May 2020
Ugandan academic Stella Nyanzi reacts as police officers detain her for protesting against the way that government distributes the relief food and lockdown situation in Kampala
Reuters
20/50 17 May 2020
A woman sits alone on a bench in a park following the outbreak of the coronavirus disease (COVID-19), in Dublin, Ireland
Reuters
21/50 16 May 2020
Crematory workers using protective gear are pictured at a crematory in Nezahualcoyotl during the outbreak of the coronavirus disease (COVID-19), on the outskirts of Mexico City, Mexico
Reuters
22/50 15 May 2020
Healthcare workers, nurses and doctors, unified under the movement called "Take Care of Care" wearing face masks protest against the Belgian authorities' management of the coronavirus crisis, at the MontLegia CHC Hospital
Reuters
23/50 14 May 2020
A girl watches over goats on the banks of the Dal Lake during rainfall in Srinagar
AFP via Getty Images
24/50 13 May 2020
Life-size cardboard figures with photos of football fans are positioned on the stands of Borussia Moenchengladbach's football stadium for their next game, which will be played without spectators, due to the coronavirus outbreak in Germany
Reuters
25/50 12 May 2020
Nurses wearing face masks take part in an event held to mark International Nurses Day, at Wuhan Tongji Hospital in China
China Daily via Reuters
26/50 11 May 2020
Iraqi protesters gather on the Al-Jumhuriyah bridge in the capital Baghdad during an anti-government demonstration. Modest anti-government rallies resumed in some Iraqi cities Sunday, clashing with security forces and ending months of relative calm just days after Prime Minister Mustafa Kadhemi's government came to power. The protests first erupted in Baghdad and Shiite-majority southern cities in October, demanding an end to corruption and unemployment and an overhaul of the ruling class
AFP via Getty
27/50 10 May 2020
A man wearing a mask walks his dog in Madrid during the hours allowed by the government to exercise. Spain's two biggest cities, Madrid and Barcelona, will not enter the next phase out of coronavirus lockdown along with many other regions next week
AFP via Getty
28/50 9 May 2020
Russian President Vladimir Putin addresses the nation after laying flowers at the Tomb of the Unknown Soldier near the Kremlin wall in Moscow, Russia. Russia marks the 75th anniversary since the capitulation of Nazi Germany in WWII amid the coronavirus disease (COVID-19) pandemic
EPA
29/50 8 May 2020
German Chancellor Angela Merkel, President of the German Parliament Bundestag Wolfgang Schaeuble, German President Frank-Walter Steinmeier, President of the Federal Council Bundesrat in Germany Dietmar Woidke and the presiding judge of the German Federal Constitutional Court's second senate, Andreas Vosskuhle attend wreath-laying ceremony to mark the 75th anniversary of the end of World War Two, at the Neue Wache Memorial in Berlin. Countries in Europe are commemorating the Victory in Europe Day, known as VE Day that celebrates Nazi Germany's surrender during World World II on 8 May 1945
EPA
30/50 7 May 2020
A policeman uses his baton to push a resident breaking rules, during an extended nationwide lockdown to slow down the spread of coronavirus in Ahmedabad, India
Reuters
31/50 6 May 2020
A nurse tends to a crying newborn baby wearing a face shield at the National Maternity Hospital in Hanoi
AFP via Getty
32/50 5 May 2020
Bride Janine runs over to her wedding at a Drive-in cinema in Duesseldorf, Germany. The Drive-in theatre started to register official marriages on a stage, allowing all relatives and friends to attend in their cars, as weddings at the registry office are limited due to the coronavirus pandemic
AP
33/50 4 May 2020
Storekeepers asking for the reopening of shops and commercial activities gather for a flashmob protest on Piazza San Marco in Venice, as Italy starts to ease its lockdown
AFP via Getty
34/50 3 May 2020
A street vendor wearing a protective face mask waits for customers in Chinatown, after the government started opening some restaurants outside shopping malls, parks, and barbershops in Bangkok, Thailand
Reuters
35/50 2 May 2020
Two women carry longboards on an esplanade in Barcelona, during the hours allowed by the government to exercise, for the first time since the beginning of a national lockdown. All Spaniards are again allowed to leave their homes since today to walk or play sports after 48 days of very strict confinement to curb the coronavirus pandemic
AFP via Getty
36/50 1 May 2020
A girl, wearing a protective mask, plays with bubbles at a shopping mall in Gimpo, South Korea
Reuters
37/50 30 April 2020
Buddhist monks wearing face masks pray during Buddha's birthday at the Gwanghwamun Plaza in Seoul, South Korea
AP
38/50 29 April 2020
A visitor in a plexiglass lock talks to a resident at Les Jardins d'Astrid, a rest home in Maurage, La Louviere, on April 29, 2020, as the visits to residents of rest homes are possible from today in Wallonia. - Belgium is in its seventh week of confinement in the ongoing corona virus crisis. The government has announced a phased plan to attempt an exit from the lockdown situation in the country, continuing to avoid the spread of Covid-19
Belga/AFP/Getty
39/50 28 April 2020
A demonstrator is seen near a bank on fire during unrest, as an economic crisis brings demonstrations back onto the streets in Tripoli, Lebanon April 28, 2020
Reuters
40/50 27 April 2020
A medical specialist walks out of a mobile laboratory, which is carrying out coronavirus tests
Reuters
41/50 26 April 2020
People wearing protective face masks practice social distancing as they pray outside a church in Kiev near the memorial dedicated to firefighters and workers who died after the Chernobyl nuclear disaster, on the 34th anniversary of the event
Reuters
42/50 25 April 2020
Surfers walk during a sunrise at Recreio dos Bandeirantes beach, amid the coronavirus outbreak, in Rio de Janeiro, Brazil
Reuters
43/50 24 April 2020
Inmates from Villa Devoto prison take part in a riot demanding measures to prevent the spread of coronavirus after a case was confirmed inside the prison, in Buenos Aires
AFP via Getty
44/50 23 April 2020
The cruise ship Ruby Princess departs from Port Kembla, south of Sydney, , after a few hundred virus-free crew members disembarked to begin the process of repatriation to their home countries
AFP/Getty
45/50 22 April 2020
An activist performs on the roof during Earth Day in Wroclaw, Poland
Agencja Gazeta via Reuters
46/50 21 April 2020
Malaysian army personnel set up barbed wire in the locked down area of Selayang wholesale market in Kuala Lumpur
EPA
47/50 20 April 2020
A trader walks inside a pen as he arrives to purchase vegetables and fruits at the Agricultural Produce Market Committee market in Navi Mumbai during the nationwide lockdown
AFP via Getty
48/50 19 April 2020
A bride, poses for a wedding photographer next to East Lake in Wuhan
AFP via Getty
49/50 18 April 2020
People shout at police officers during a demonstration of conspiracy theorists as other demonstrators protest against the lockdown imposed to slow the spread of the coronavirus in Berlin
Reuters
50/50 17 April 2020
A pair of rare morepork owl chicks have become the first in more than a decade to survive on Norfolk Island, in the South Pacific
Parks Australia/Monash University
“This is absolutely something we never would have expected. Big thanks to Steve-O for the info!” the group tweeted, adding: “Pretty cool that he got 100% of his information about us completely wrong. What a news guy!”
It comes after Sleeping Giants in 2017 claimed its campaign had prompted more than 2,500 firms to stop advertising on Breitbart.
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