Godzilla becomes tourism ambassador for Tokyo's Shinjuku ward

The prehistoric beast has flattened Tokyo in numerous films and TV shows

A real-scale head of Godzilla is displayed at the balcony of the newly-built commercial complex as a new Tokyo landmark during its unveiling at Kabukicho shopping and amusement district in Tokyo April 9, 2015. The skyscraper complex includes a hotel, mov (REUTERS/Issei Kato )

Godzilla, Japan's fire-breathing arch nemesis, has returned to Tokyo – but this time as a welcome guest.

The giant monster has taken up residence in the Shinjuku, popular for its bar and noodle restaurants, where it now acts as the area's ambassador for tourism.

Towering at 52 metres (171ft) above ground level, the model was unveiled at the offices of Toho, the studio which made the classic 1954 film.

In three of Toho’s Godzilla films, Shinjuku ward was mercilessly flattened.

But Shinjuku’s tourism board hopes the statue will coax visitors, particularly following the successful Hollywood remake of Godzilla last year.

Shinjuku Mayor Kenichi Yoshizumi reasoned in an interview with the Associated Press that any place Godzilla destroys in the movies is sure to prosper in real life.

“Godzilla is a character that is the pride of Japan,” he said.

Some of the various incarnations of Godzilla: (from left to right) in 1954, to 2000 and the latest in 2014

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The fire breathing pre-historic “gojira” - as it is known in Japan – is a combination of “gorilla” and “kujira,” or “whale”. It was born a genetic aberration, caused by nuclear testing in the Pacific Ocean.

Godzilla is also symbol a national trauma, and was made after the US dropped atomic bombs on Hiroshima and Nagasaki at the end of World War II. The creature's scales are designed to resemble victims’ keloid scars.

This year, Toho studios will shoot a new Godzilla film after a decade-long break. Meanwhile, Hollywood is planning a sequel to Gareth Edwards’ 2014 film which is slated for a 2018 release.

Over the years, Godzilla has demolished Tokyo Tower, Rainbow Bridge, the Parliament building and several castles in Japan, as well as Golden Gate Bridge and other chunks of San Francisco in the Hollywood version.

Additional reporting by AP