Sydney siege: Uber price surge attacked by social media users
International taxi firm has been heavily criticised for the price surged - based on an algorithm - and has offered free fares out of the area

An international taxi firm provoked outrage after it raised fares on journeys within Sydney during an armed hostage situation – before rapidly reversing its position and announcing free fares.
Uber’s prices spiralled as news broke today of the armed Sydney siege – a move that the company claimed was governed by an algorithm and occurs whenever demand rapidly increases within a particular area, in order to encourage the arrival of more drivers.
As authorities cordoned off the area – and a small number of hostages fled to safety – social media users reacted angrily to the global company.
Another: #Uber sees the #SydneySiege as a giant business opportunity, apparently. Lovely people.”
The company has since announced that all fares from the Central Business District (CBD) – where the Lindt chocolate shop is located – will be free for passengers.
In a statement posted on their Australian site, the company said: “We are all concerned with the events happening in Sydney.
“Our thoughts are with those affected and the NSW Police Force.”
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