'Vagina dress' goes viral after man photographs wife in £100 Wayne Cooper outfit 'covered in female genitalia'

The garment was created by the British-born Australian designer’s 'Wayne' label

School Mum founder Sam warned of the 'vagina dress': 'Once you see it you can't unsee it' (School Mum/Facebook)

You may have heard of a "designer vagina", but you've probably never dreamed of a designer vagina dress.

But when Australian blogger Sam, from the Facebook page and website 'School Mum' published a photograph online that her husband took of her in a pricey new outfit, the first thing most people noticed about it was its rather astounding resemblance to female genitalia.

So I bought this dress today from MYER because I really liked it ... I got home and put it on for hubby and any guesses first thing he said?? #dressfail #onceyouseeyoucantunsee

Posted by School Mum on Sunday, 25 October 2015

After posting her photograph, she got replies from other women who had also bought the very same "vagina print". One woman, Jennifer Sewell, added a picture of herself in it and wrote: "I tried it on with my 15 year old daughter in the change room. She burst out laughing "take it off mum!!""

Another, Denise-Louise Chalmers, wrote: "Vagina is the new black, haha!"

Realising she couldn't wear the dress with a straight face, the blogger took it back to the shop and was rewarded with a refund.

"So I took "the dress" back today for a refund and one of the ladies at the sales counter recognised me from the post I did of me in "the dress"," she wrote on her Facebook page.

"We all had a little chuckle and they happily returned it."

She added: "I guess I will now be known as the 'vagina dress lady'..."