Do it for Denmark: Competition calls for Danes to have more sex to 'tackle declining birth rates'

Travel agency offers three years' free baby supplies for couples who can prove they conceived on holiday

A travel company is calling for Danes to have sex - and lots of it - in a tongue-in-cheek competition aimed at tackling the country's low birth rate.

The bold Do it for Denmark advert, from Spies Rejser travel, promises three years of free baby supplies and a child-friendly holiday for the lucky couple who can prove they conceived their child while on one of their holidays.

The travel company claims it is tackling the country's declining birth rate by asking Danes to 'do it for Denmark' and reproduce.

A report published in February 2013 described the birth rate among Danish women as "dangerously low". It found more than one in five couples were childless, despite the majority of couples reporting wanting between two and three children, according to the Copenhagen Post.

Many couples are waiting longer to have children and there are fewer women of child-bearing age, the report states, leading to concerns that there will not be enough people to support an ageing population.

Spies' promotion highlights statistics (which are impossible to verify) that ten per cent of all Danes are conceived on holiday – and 46 per cent have more sex while away.

The competition even provides useful tips for increasing fertility, such as: "take advantage of gravity. Lie down for at least 15 minutes after sex", while advising men to avoid wearing tight pants "even if you think it looks good".

The competition website provides a list of romantic cities and asks entrants to enter the start date of their last period to find the time when they can take a trip while at their most fertile.

Jan Vendelbo, the managing director of Spies, said they wanted to make reproducing "even more fun" by offering discounts on city breaks "to help with population growth".

According to the terms and conditions, entrants are then sent a pregnancy tester kit after the holiday. If the result is positive, they are asked to send in a picture of the tester to Spies as proof of their conception.

“But if doing it for Denmark isn’t motivation enough,” the advert explains, “we made a little competition.”

“Book your holiday with your ovulation discount, get it on, and prove you conceived a child to win a three-year supply of baby stuff and a child-friendly holiday.

“But what if you already did your duty? Or what if your chance of conceiving a child isn’t so high?" it asks.

“Well look at it this way. It’s not jut about winning. All the fun is in the participation.”

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in