Make the most of London this summer with an unforgettable stadium experience
The capital is packed with attractions during the summer months, but few activities can match the immersive thrill of Arsenal Football Club’s Emirates Stadium tour
Whether you’re experiencing London for the first time or you’re a family with kids keen to create unforgettable memories during the holidays, a visit to this world-famous stadium in North London is a must.
After 90 years at their beloved Highbury stadium, Arsenal’s ambitions outgrew their original home and in 2006, the club opened the Emirates. With a seating capacity of over 60,000, the Emirates stadium is one of the largest in England. The sheer scale of this field of dreams must be seen to believed — and thanks to its easy-to-reach location, you can hop on a bus or train and get there in no time.
Once there, Arsenal’s award-winning tours open the doors to parts of the stadium that are usually off-limits to the public. For sightseers who prefer to go at their own pace and for those with little ones who tire easily, the club’s self-guided audio-visual tour is a great option.
What to expect on an audio-visual tour
Fans and families can take their time to soak in the atmosphere and stroll in the footsteps of footballing legends, imagining the roar of the crowd as you step into the players’ tunnel. Afterwards, feel the tension rise in the dugout and experience the best seats in the house in the directors’ box.
It’s a rare opportunity to glimpse the inner workings of a prestigious football club and explore normally restricted areas that also include the home and away dressing rooms, the media lounge and the exclusive members-only Diamond Club.
Available in seven languages on a state-of-the-art handheld device, the tour is narrated by Arsenal presenter David Frimpong, otherwise known as ‘Frimmy’, as well as featuring commentary from Arsenal legends Alex Scott and David Seaman.
As well as audio, the tour recreates the electric atmosphere of matchday using 360-degree augmented footage and includes brand new interactive elements. You can also take souvenir photos with iconic Arsenal trophies, including that of the UEFA Women’s Champions League.
What other tours are available?
The Arsenal Legend Stadium Tour is a more bespoke alternative to the self-guided tour, where visitors can explore the stadium for 90 minutes alongside an Arsenal hero. Tour guides include Nigel Winterburn and Perry Groves, as well as former women’s captain Faye White MBE.
During the tour, the Arsenal legend will share memories, anecdotes and behind-the-scenes stories from their time on the pitch, offering a unique insider’s perspective on life at the club. Expect plenty of humour, fascinating insights and a chance to hear back-room gossip straight from the legends themselves. There’s also a chance for a Q&A and photo opportunity with your Arsenal legend of choice.
What makes this tour special?
Included with every tour ticket is entry into Arsenal’s interactive museum situated right next door to the stadium. Chart the club’s evolution from humble origins in Woolwich in 1886 to its modern powerhouse status with a global following of over 100 million fans.
The museum features two impressive video theatres, showing highlights from the club’s origins to the present day as well as twenty major displays of Arsenal’s proud history. Feast your eyes on silverware from the club’s most successful eras, Michael Thomas’s boots from Anfield 1989 and Jens Lehmann’s goalkeeper gloves worn for every league match of the unbeaten Invincibles season in 2003/4.
For lifelong Gooners, it’s a trip down memory lane. For families and tourists, it’s an eye-opening lesson in why football matters so much to the UK and is the perfect outing to experience London at its most authentic.
Book your tour
The Emirates Stadium self-guided tours are available to book online and they run — subject to conditions — Monday to Saturday from 9.30am to 6pm, with last entry at 5pm. On Sundays, tours run from 10am to 4pm, with final entry at 3pm. Adult tickets for self-guided tours are £32 with special rates for concessions and children. Infants under five go free. Legend tour tickets are £55 for adults with special rates for concessions and children.
To book a tour, visit arsenaldirect.arsenal.com
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