Kia in ‘ground-breaking’ deal for England Women

The deal represents the first ever standalone commercial arrangement for the England women’s team (ECB)

England’s women signed a “ground-breaking” first stand-alone sponsorship agreement yesterday with car manufacturer Kia Motors.

The ECB refused to reveal how much the two-year deal was worth but confirmed it was in excess of six figures per year.

ECB chief executive David Collier said: “This agreement is a ground-breaking first for the England women’s team and reflects the huge success the side has enjoyed over the last 12 months.”