Northern Rock continues Newcastle sponsorship
Northern Rock continues Newcastle sponsorship
Show all 1Nationalised lender Northern Rock today said it would continue to sponsor Newcastle United Football Club after signing another four-year deal worth up to £10 million.
The contract - valued at between £1.5 million and a potential £10 million - will see the bank remain the main sponsor of the Championship team following a long-standing relationship dating back to 2004.
Newcastle-based Northern Rock said it believed the sponsorship contract fitted in with its responsibilities under Government ownership.
Gary Hoffman, chief executive of the bank, said: "We remain mindful of our responsibilities under Government ownership and only consider those advertising and promotion channels that deliver a high return on investment and good strategic fit.
"We believe that the sponsorship deal with Newcastle United provides both of these."
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