Must watch: Grimsby Town release John Lewis Christmas advert spoof

Christmas adverts enter new territory after Conference club's effort

(Grimsby Town)

This year has seen a sharp increase in the amount of glossy Christmas adverts to hit our screens, but few will have expected Grimsby Town to get in on the act.

Spoofing this year's effort from John Lewis, which features a penguin called Monty searching for love, the Conference club managed to convince striker Lenell John-Lewis into perching under a Christmas tree.

Often serenaded with the terrace favourite "his name is a shop", the 25-year-old former Bury front-man stars in the 'touching' story of lucky Grimsby fan Lloyd Griffith seeking his true soulmate.

See the video below.

While many viewers will rightly feel a touch sorry for his ignored partner, the creative video will surely raise a few smiles this Christmas.

With the festive period fast approaching, however, Griffith's girlfriend decides to spoil her loved one with a unique gift underneath the Christmas tree.