Sky make Premier League matches available on 'pay-per-view'

Currently a subscription is needed to watch Sky Sports

Production staff choose between 30 cameras, which offered no hiding place for England’s Ravi Bopara after his duck (Sky)

Sky is to offer football fans the chance to watch live Barclays Premier League matches on a pay-per-view basis via their internet TV service from the spring.

The broadcaster will give unlimited access to all six of its sports channels via 'Now TV' for a 24-hour period for £9.99, which will include taking in Formula One grand prix, England cricket matches or Masters golf. Previously, Sky Sports subscriptions operated on a monthly basis.

BSkyB chief executive Jeremy Darroch said: "We think that a day pass is going to be attractive.

"We think it will work well alongside Sky Sports and will complement (subscription packages) well, it a way to extend Sky Movies, Sky Sports and later entertainment channels to an entirely new set of customers."

NOW TV is available on a range of internet-connected devices as from personal computers and laptops to smartphones and some games consoles.

PA