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Chelsea have appointed former Liverpool managing director Christian Purslow as their new head of global commercial activities.
The 50-year-old will lead the Blues' attempt to expand their brand around the world as they seek to become a growing force on and off the field.
"The club believes Mr Purslow has the vision and the leadership qualities to help us achieve these plans," said a short statement on Chelsea's website.
Purslow joined Liverpool in June 2009, succeeding Rick Parry, with the aim of bringing more revenue to the club although his role changed when then owners George Gillett and Tom Hicks decided to sell the club.
Show all 24 1 /24Manchester United 1 Chelsea 1: Player ratings Manchester United 1 Chelsea 1: Player ratings David de Gea Made superb second-half save to deny Eden Hazard and produced a couple of other decent stops as he continued his impressive form this season. 6/10
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Manchester United 1 Chelsea 1: Player ratings Rafael An early booking inhibited the Brazilian’s combative style, and he struggled when the superb Hazard took him on. Also lost Drogba for the Ivorian’s goal. 5
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Manchester United 1 Chelsea 1: Player ratings Chris Smalling Showed good defensive instincts to cover mistakes by his fellow defenders – especially Marcos Rojo - and was generally in command against Drogba. 6
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Manchester United 1 Chelsea 1: Player ratings Marcos Rojo Always looked to pass out from the back, but it put United under pressure on a few occasions, including when he gifted Willian the ball on the halfway line. 5
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Manchester United 1 Chelsea 1: Player ratings Luke Shaw Much improved from recent shaky performances – the left-back attacked with purpose and put in some strong challenges on Willian and Oscar. 7
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Manchester United 1 Chelsea 1: Player ratings Daley Blind As is his custom, the Dutchman kept things simple with plenty of short passes and held his position well in front of the hosts’ back four. 6
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Manchester United 1 Chelsea 1: Player ratings Marouane Fellaini Provided a physical presence in midfield and got forward regularly to ensure Van Persie wasn’t isolated. Won the header that was spilled to the Dutchman for the equaliser. 7
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Manchester United 1 Chelsea 1: Player ratings Juan Mata A reasonable performance but hardly one that will have made Jose Mourinho regret selling him. The Spaniard couldn’t produce a telling contribution and was taken off after 67 minutes. 6
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Manchester United 1 Chelsea 1: Player ratings Angel Di Maria Not at his scintillating best but he never stopped demanding wanted the ball, and it was his free-kick that led to Robin van Persie’s leveller. 6
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Manchester United 1 Chelsea 1: Player ratings Adnan Januzaj Enjoyed himself as he beat the Chelsea full-backs with his intelligent movement and quick feet. Constantly willing to take on his man even if it meant getting clattered. 7
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Manchester United 1 Chelsea 1: Player ratings Robin van Persie Missed two presentable chances in the first half but was a constant headache for the Chelsea defenders and deserved his late goal. 7
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Manchester United 1 Chelsea 1: Player ratings Best of the bench: James Wilson Replaced Mata for the last quarter of the match but, aside from a looping header from the edge of the box, struggled to get into the match. 5
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Manchester United 1 Chelsea 1: Player ratings Thibaut Courtois Fine performance as usual, but was left without any chance for Van Perse’s rocket of an equaliser after great save from Fellaini. 7
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Manchester United 1 Chelsea 1: Player ratings Branislav Ivanovic Nearly scored from an incredible, Messi-esque mazy run, but was then send off for clipping Januzaj for United’s goal-yielding free-kick. Eventful game. 6
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Manchester United 1 Chelsea 1: Player ratings John Terry The 33-year-old showed his experience in a composed and commanding performance alongside Cahill for the majority of the match. 7
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Manchester United 1 Chelsea 1: Player ratings Gary Cahill Brilliant performance was ruined by losing Fellaini in the move for United’s equaliser. The towering Belgian’s header was rebounded for Van Persie’s equaliser. 6
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Manchester United 1 Chelsea 1: Player ratings Filipe Luis The Brazilian deputised for the suspended Azpilicueta at left-back, and did struggle against DI Maria in his first Premier League start for the Blues. 5
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Manchester United 1 Chelsea 1: Player ratings Nemanja Matic A wall. Broke up waves and waves of United attacks. Every team would love to have a player of his stature guarding the defence. 8
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Manchester United 1 Chelsea 1: Player ratings Cesc Fabregas Carried on his fine form for the Blues in a more disciplined defensive performance. Still set the goal up though, of course he did. 8
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Manchester United 1 Chelsea 1: Player ratings Oscar The tricky Brazilian’s passing was not quite at the races today, and chose the wrong option more than once. Taken off with 20 minutes left. 6
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Manchester United 1 Chelsea 1: Player ratings Willian A slick display from the 26-year-old. Always looking to charge forward on the counter-attack and stung the palms of De Gea with a fierce drive. 7
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Manchester United 1 Chelsea 1: Player ratings Eden Hazard Unplayable. Twisting and turning at truly remarkable speed. Would have got full marks if he finished the chance when clean through. 9
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Manchester United 1 Chelsea 1: Player ratings Didier Drogba Not the terrorising presence he once was, and disposed of with ease at times by Rojo and Blind, but the 36-year-old was there when it mattered. 6
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Manchester United 1 Chelsea 1: Player ratings Best of the bench: John Obi Mikel Midfielder was brought on by manager Mourinho to see the game out for Chelsea, which they were unable to do at Old Trafford. 5
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The businessman then helped the sale process to the group led by current Reds owner John W Henry before stepping down from his role in October the following year.
He remained as a non-executive director and special adviser until February 2011.
PA
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