Commonwealth Games 2014: Australia launch Glasgow swimwear - but are criticised for drawing attention to the 'crotch' area

The new range by Speedo have drawn criticism Down Under for drawing the eyes to 'the wrong place'

Jack de Menezes
Thursday 03 July 2014 14:53
Comments
Brittany Elmslie, Melanie Schlanger, Bronte Barratt and Cameron McEvoy pose during the Australian Commonwealth Games Swim Team Speedo Uniform Launch
Brittany Elmslie, Melanie Schlanger, Bronte Barratt and Cameron McEvoy pose during the Australian Commonwealth Games Swim Team Speedo Uniform Launch

The Commonwealth Games have not even begun yet, but the Australian national team are causing a stir Down Under after critics slammed their latest swimsuit kit for drawing attention to the “crotch” area.

With Glasgow 2014 set to get underway next month, the swimsuits are gaining a lot of attention for their newest design, which have also been labelled “confusing” due to the new green and yellow patterns used to represent the country’s official colours.

Both the men’s and women’s outfits have been slammed for being particularly unbecoming and guiding the eye “to the wrong place”, according to Scottish newspaper The Scotsman.

Swimwear giants Speedo unveiled the new outfits on Wednesday ahead of the Games, with one featuring a print of kangaroos, emus and maps of Australia laid out in green and gold.

Melanie Schlanger poses in the new swimming outfit

Brisbane stylist Di Cant claimed that her main issues lies with the shaping of the outfits – in particular the green and black one – and how the colours meet.

“My main issue is with the green and black suits and the emphasis on the crotch,” said Cant. “The shaping in the crotch and with the black leg, something is not quite flattering.

“It is drawing the eye to the wrong place, rather than to the athletic body and the overall look.”

Cameron McEvoy will be competing in this patterned swimwear

Mark Ferguson, director of Australian men’s tailoring firm Wil Valor, added: “It looks like they have tried too hard. They have tried to be ‘out there’ and different, and it has not paid off.”

But both were critical of the design and claimed that they look “busy” and “terribly obvious”.

“I don’t like it at all,” Ferguson continued. “It’s a really busy pattern – you don’t know where to look. It looks incomplete.”

Cant added: “I think it is terribly obvious, with kangaroos and the map of Australia.”

Brittany Elmslie poses during the Australian Commonwealth Games Swim Team Speedo Uniform Launch at The Southport School on July 1

However, freestyle swimmer Bronte Barratt believes the new designs are “great” and feels it does the right job in representing Australia.

“Yeah, really happy. They’re basic and sort of the same as we’ve had for the last year or so,” said Barratt. “The colours seem good. They’re majority green instead of majority black, which is really good because that represents Australia. We have the gold cap as well so it will look great.”

Team-mate Melanie Schlanger posted a photo on her Twitter account with the message: “This is what our @SwimmingAUS team will be wearing in Glasgow! @SpeedoAUS vintage print and bright colours. Love it!”

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in