Puma is teaming up with reggae royalty and fashion designer Cedella Marley - daughter of the late Bob Marley - to create Jamaica's sports kit in advance of the 2012 Olympic Games.
That means another Jamaican legend, Usain Bolt, will be wearing the designs as he takes to the track in London's Olympic Stadium in a year and a half's time.
Adidas, as an official Olympic partner, already has Stella McCartney and David Beckham on board to design Olympic gear, while Nike has Team USA all sewn up.
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