Having secured five medals at Sochi 2014, Great Britain matched that total four years later in Pyeongchang.
While lacking the overall cross-sport competitiveness, they travel to China with more than a handful of viable medal contenders.
Great Britain named a 50-athlete team for the event, hoping to better a performance of a sole gold and four bronzes last time around.
Here are five of Team GB’s best hopes of a medal at Beijing 2022:
Dave Ryding, men’s slalom (alpine skiing)
Fresh from becoming the British winner of and Alpine Skiing World Cup gold medal with a remarkable victory in Kitzbuhel, Dave Ryding heads to Beijing full of confidence and Team GB’s only realistic contender in alpine skiing. It appeared the 35-year-old’s hopes of a major success were fading after a middling season, but a stunning performance on the Hahnnenkamm means he is the in-form man in a wide open men’s slalom.
Ryding had the misfortune of arriving in the era of Marcel Hirscher, the greatest male technical skier in history, but the Austrian has now bowed out of the sport, leaving a vacancy at the top that is yet to be convincingly filled. Five World Cup events this season have brought five different winners and 13 podium finishers - none of whom are the enormous Ramon Zenhäusern and classy Michael Matt, who will be back and looking to repeat their medal-winning performances from four years ago. Andre Myhrer, gold medallist last time around, is another retiree.
Norwegian next-gen starlet Lucas Braathen and compatriot world champion Sebastian Foss-Solevåg are among, but the potential medal picture is made all-the-more opaque by an unfamiliar course. China has never hosted a World Cup event and planned test events at Xiaohaituo Alpine Skiing Field had to be cancelled due to the pandemic, which means virtually every skier will get their first sighting of the piste during the Olympics. Course conditions and an ability to adapt quickly may be key come 16 February, and Ryding could be right in the hunt.
Great Britain have stood on an Olympic men’s slalom podium before - Alain Baxter was controversially stripped of his 2002 bronze after testing positive for a banned substance.
Bruce Mouat and Eve Muirhead (curling)
Mixed doubles curling action began the Winter Olympics two days before the scheduled opening ceremony. Bruce Mouat and Jen Dodds are the reigning world champions in the mixed doubles, securing a popular home triumph in Aberdeen in May 2021 but failed agonisingly short in Beijing losing their semi-final and a chance of a bronze medal.
They will get a chance to go one better in the men’s and women’s competitions, however, where Mouat skips the men’s unit and Dodds forms a key part of Eve Muirhead’s female rink. Both Scottish groups are the reigning European champions, and Great Britain have an outside chance of three medals in the game of stones.
Izzy Atkin, slopestyle (freestyle skiing)
One of three British athletes with a bronze already in their pocket back for another go at Olympic glory, Izzy Atkin goes again in the slopestyle (14 February) for Team GB after missing out in big air.
The 24-year-old has added another Winter X Games silver and World Championships bronze since securing a podium place in Pyeongchang with a brilliant final run, but has had her recent preparations heavily disrupted by a serious pelvic injury suffered just before Christmas. If fully fit and firing, she will be right in contention.
Izzy’s younger sister Zoe is another fringe medal contender with a halfpipe Worlds bronze already to her name at 19, while James Woods has returned from a break from competitive skiing to go for a slopestyle medal having narrowly missed out at each of the last two Winter Olympics.
Charlotte Bankes, snowboard cross
Bankes swapped allegiance from France after the last Winter Olympics and has built her reputation since, claiming a brilliant world title in Sweden last year. But the carnage and chaos of snowboard cross was on full show in the individual event as perhaps Britain’s best hope of an individual gold in Beijing failed to progress from the quarter-finals.
The team event, where she will go for Team GB alongside Huw Nightingale, offers another shot at redemption for the 26-year-old. Another British contender on the board in Beijing will be Katie Ormerod, seemingly peaking at the right time four years ago before being so cruelly denied a chance to challenge by a serious heel injury in training in South Korea just days before her slopestyle and big air competitions. Her season performances haven’t been quite at her peak level, but a recent fourth on Mammoth Mountain in the USA will be a confidence-booster ahead of Beijing.
Brad Hall and Nick Gleeson, two-man (bobsleigh)
Great Britain have established a staunch record of sliding success at the Winter Olympics, taking home at least a medal from every women’s skeleton event ever held at a Games. Laura Deas, bronze medallist behind double Olympic champion Lizzy Yarnold four years ago, returns and will again have a medal in her sights, while Marcus Wyatt had a standout showing at the Olympic test event at the National Sliding Centre.
Yet it is Britain’s bobsledders who this time might stand the best chance of securing a medal. Brad Hall pilots both the two-man and four-man bobs, and has a combined six podiums across the two disciplines in the World Cup this season. Hall is partnered by Nick Gleeson in the smaller sled (15 February), with the pair supplemented by Greg Cackett and Taylor Lawrence for the four-man (20 February).
Team GB were well off the pace in Pyeongchang four years ago and have since struggled for form, fitness and funding. That seems to have spurred Hall and his units on, though, and a timely injection of £40,000 UK Sport funding has provided extra encouragement after strong test event performances.
Don’t rule out the women’s two-person team, either. Though the Americans and Germans, particularly, have tended to dominate, Mica McNeill and Montell Douglas finished second in Sigulda in Latvia in January and could capitalise on any major errors from the main contenders. Douglas makes a bit of history of her own with a second Olympic appearance in Beijing - the former sprinter becomes the first woman to represent Team GB at both a Summer and Winter Olympic Games.
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