MBA Guide: Five fresh business books to give you the edge

These books will give fresh insight into the ins and outs of the business world in the 21st century

Helena Pozniak
Sunday 12 April 2015 18:47

The Key: How Corporations Succeed by Solving the World’s Toughest Problems, Lynda Gratton (McGraw Hill, £15.99)

Big corporations should play a positive role by solving global challenges such as climate change. Can altruism be good for business? Yes, says London Business School’s Gratton.

Frugal Innovation: How to Do More with Less, Navi Radjou and Jaideep Prabhu (Economist Books, £10.39)

An engrossing masterclass from two business school academics in how companies can develop high-quality products with limited resources.

The Zero Marginal Cost Society, Jeremy Rifkin (Palgrave Macmillan, £12)

When newer technology mean goods and services cost nothing to provide, what happens to capitalism? A frightening – or perhaps optimistic – view of the future from the bestselling US social theorist.

The Curve: From Freeloaders into Superfans, Nicholas Lovell (Portfolio Penguin, £9.98)

Embrace the digital age and give away more for free, maintains Nicholas Lovell, a former investment banker turned entrepreneur, in The Curve.

Not Knowing, by Steven D’Souza and Diana Renner (Lid Publishing, £12.99)

You don’t need to know everything to be effective. Embrace the unknown, don’t duck it. Not knowing is a critical skill and certainty can make you blind, claims this book by two executive consultants.

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