Photoshop price to rise after Brexit hits Adobe Creative Cloud

'As a result of recent changes in exchange rates in your region, the price of Adobe products and services is increasing starting on 6 March 2017'

Aatif Sulleyman
Thursday 02 February 2017 19:27
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Some customers will see their costs almost double
Some customers will see their costs almost double

Adobe is increasing prices for Creative Cloud users in the UK, indirectly referencing Brexit by blaming the change on “fluctuations in currency rates”.

The value of the pound dropped amid the uncertainty that followed the EU referendum, causing numerous US-based technology companies, including Apple and Microsoft, to raise product prices for UK customers.

Adobe has followed suit, and though it hasn’t yet revealed exact figures, some customers will see their fees almost double.

“We wanted to share some important information about your renewal price,” the company wrote in an email to customers.

“You may be aware that currency exchange rates have fluctuated significantly over the last few years. As a result of recent changes in exchange rates in your region, the price of Adobe products and services is increasing starting on 6 March 2017."

Adobe has announced price increases in Sweden too, with the Krona having also fallen in value.

The change will hit creatives hard, affecting popular programs including Photoshop, Premiere Pro, Lightroom and Illustrator.

Official prices will rise by around 25%, according to the Express, but customers on special deals will suffer a much heavier blow.

Those who signed up to a special offer launched in June last year, for instance, will see the price of their Photoshop subscription rise from £6 a month to over £10 a month.

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