Black Friday 2017: Amazon starts its deals a week before the actual date, offering cheap Echo Dot and other devices

You get the new version of the Echo, with its more squat body and additional colour options

Echos are packed into their boxes, ready for their Black Friday journeys (Amazon)

There's still more than a week until Black Friday. But the deals are here already.

For a full list of the best Black Friday Amazon deals click here

The Black Friday phenomenon – which already stretches over the following weekend and into Cyber Monday – grows each year, taking up more days and more focus. That is matched by companies who are more and more desperate to show off their deals, including Amazon.

This year, the company has launched its Black Friday page with eight days left to go. And as ever, the best deals look to be on Amazon's own stuff.

The company is selling its small Echo Dot for £34.99, down from £49.99. That's a relatively good deal and it's certainly rare that Amazon would knock more off the price, meaning that it's probably the best time to buy the small, Alexa-enabled puck.

If you want something bigger, Amazon has also reduced the classic Echo. It's now being sold for £69.99, down from £89.99 – also much cheaper than the company usually sells it, even when it's got deals on.

That deal is for the newly redesigned, and much smaller, Echo. As well as reducing the size, Amazon now sells the tube in a range of different colours, all of which are reduced.

The deals started at the same time the newest entry to the Echo family – the Show – was released in the UK. But there are no deals on the new Echo with a screen, and Amazon is selling both the white and black versions for £199, as it intends to from now on.

It's also selling the new Echo Plus – which is bigger, has better sound and more smart home features – for £139.99. That hasn't been reduced yet, and given it's so new is unlikely to before the end of the Black Friday deals.

Click here for Amazon Black Friday and Cyber Monday deals