Call of Duty recruits Ridley and Tony Scott, Will Arnett, Jason Bateman

(AFP/GABRIEL BOUYS)

Activision has been busy signing up stars of big and small screen entertainment, as the directorial duo and Arrested Development actors are confirmed for future Call of Duty Elite content.

Call of Duty Elite is an online members' club that offers stat tracking, custom leaderboards, game analysis and a social network. Paying subscribers will be given more in return - post-release content for Modern Warfare 3 and prize tournaments, for example.

With executive producer Ben Silverman ( The Office, Ugly Betty) also mentioned by CEO Eric Hirshberg during a corporate presentation, it seems that previous mention of a web series starring "top Hollywood talent" was no hollow boast.

Tony Scott is known for directing Top Gun, Blade Runner, Enemy of the State and Spy Game, while brother Ridley helmed Alien, Gladiator and Black Hawk Down, among others.

Will Arnett played Gob while Jason Bateman was Michael Bluth in comedy series Arrested Development.

Live action series and film shorts have been used by fans in homage to their favorite games - see Half-Life 2's Singularity Collapse and Escape from City 17 as well as Portal 2's Outside Aperture and Fallout 3's Nuka Break for starters.

They have also found a niche as handy marketing tools - Xbox 360 title Alan Wake was preceeded by the six-part Bright Falls, while Mortal Kombat got its own web series in Mortal Kombat: Legacy.