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A photo of an egg has broken Kylie Jenner ’s record to become the most-liked post on Instagram .
The picture has more than 26 million likes on the photo-sharing platform since being posted by a mystery person or group on 4 January, overtaking Jenner’s previous record of 18 million likes on Sunday evening.
The account holder declined to reveal their actual identity when questioned by The Independent , signing off an email simply as Eugene the egg.
“I have 0 photos and only 400 followers on my personal [Instagram account] so it’s a surreal feeling,” they said.
“It’s been a wild week. But this isn’t about me it’s about the egg.”
11 useful Instagram features you didn't know existedShow all 11 1 /1111 useful Instagram features you didn't know existed 11 useful Instagram features you didn't know existed Hide and reorder filters Filters are a core part of Instagram, but there are so many available it can be easy to get lost. You can change the order in which they appear, and even hide the ones you never use, to speed up your photo-sharing process. On the filters page, scroll to the end, tap Manage, then drag and drop the ones you want to reorder, and un-check the ones you want to hide.
11 useful Instagram features you didn't know existed Never miss a post Instagram controversially ditched its reverse-chronological order feed for a new order determined by an algorithm, making it easy to completely miss some posts. To make sure you never miss a certain somebody’s updates, you can set up notification for them by visiting their profile, tapping the three dots in the top right-hand corner and selecting Turn On Post Notifications.
11 useful Instagram features you didn't know existed Eat less data If you’re worried about how much of your mobile data Instagram saps, you can limit it by sacrificing the speed at which the photos and videos in your feed load. Go to your profile, tap the three dots in the top right corner, open Cellular Data Use and choose Use Less Data.
11 useful Instagram features you didn't know existed See your Likes It’s easy to lose track of your friends’ old posts on Instagram, but if you know you Liked it, you’ll be able to track it down easily. Just go to your profile, hit the three dots at the top and select Posts You’ve Liked. You can also save posts in a folder only you can see by tapping the bookmark icon underneath it. Take a look at everything you’ve bookmarked by tapping the same icon that sits near the top of your profile.
11 useful Instagram features you didn't know existed Find relevant hashtags Everyone knows you can expand the reach of your posts by using a number of relevant hashtags, but what those are aren’t always glaringly obvious. You can easily find the right ones for you by typing a keyword into Instagram’s search bar, selecting a hashtag from the list and swiping along the Related row that appears at the top of the screen.
11 useful Instagram features you didn't know existed Clear your search history Whatever your reasons are, you can clear your recent searches by going to your profile, hitting the three dots in the top right and selecting Clear Search History. To go a step further and hide your Suggested searches too, go to the search page, tap and hold the account you want to hide, and choose Hide from the pop-up window.
11 useful Instagram features you didn't know existed Hide photos you’re tagged in Tagged photos on Instagram aren’t as prominent as they are on Facebook, but anyone can still browse through other people’s pictures of you by visiting your profile and tapping the photo of you icon. If you’re tagged in a picture you don’t want other people to see, go to your profile, hit the photos of you icon, tap the three dots at the top of the screen and choose Hide Photos.
11 useful Instagram features you didn't know existed Secure your account Make your Instagram account much harder to hack by enabling two-factor authentication, a security feature that protects you even if your login details are stolen. Go to your profile, tap the three dots, open Two-Factor Authentication and toggle it on.
11 useful Instagram features you didn't know existed Share lots at once If you want to upload a bunch of related pictures and videos without flooding everyone else’s feed, you can shared them all as one post. Hit the + icon, select Gallery, choose Select Multiple, pick out up to 10 of the pictures and clips you want, tap Next and reorder them by dragging and dropping.
11 useful Instagram features you didn't know existed Record hands-free Instagram Stories has been a massive hit since it came out last year, but you might not know that you can record Stories clips without having to hold one of your digits on the record key. On the Stores screen, just swipe through the options at the bottom until you get to Hands-Free.
11 useful Instagram features you didn't know existed Edit posts after publishing Most people know you can delete any of the images you’ve already posted, but not everyone is aware that you can also edit them. Instagram unfortunately doesn’t let you tinker with filters and effects, but you can change your original caption, tag people and update the location.
The image of the egg continues to gain likes at a significant rate, despite the record already being broken.
“Let’s set a world record together and get the most liked post on Instagram,” the photo’s caption states.
“Beating the current world record held by Kylie Jenner (18 million)! We got this.”
Jenner responded to the new world record with her own Instagram post , titled “Take that little egg.”
The 15 second video clip shows the reality TV star cracking an egg and breaking it onto the ground.
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