Google adds smartphone 'check-in' deals

Afp
Sunday 10 April 2011 00:00
Comments

Google has added a Latitude feature that lets people using iPhones or Android-powered smartphones get rewarded for loyalty to shops or restaurants.

The feature that Google rolled out across the United States late Thursday lets people unlock discounts by regularly using location-sharing Latitude applications to check in at a select set of establishments.

"Checking in lets you share the places that you visit and add context to your Latitude location for friends and family," Google Maps software engineer Douglas Graham said in a blog post.

"At the same time, you can keep a history of where you've been while gaining status at the places you visit the most."

Google partners included clothing stores of American Eagle Outfitters, RadioShack consumer electronics shops, and fast-food chains Quiznos and Arby's.

People can check-in places using location-sensing capabilities in smartphones, with deals improving as they advance from "Regular" visitors to "VIP" status and then "Guru" level.

Businesses involved with Latitude check-ins can create their own ranks for frequent visitors. For example, Quiznos has a "Champion of Taste" rank.

Information about the program and companies involved was available online at google.com/latitude/checkin.

In February, Google began letting smartphone users check into spots on the go as the Internet star jumped into the hot location-based services arena with Facebook, Foursquare and Gowalla.

The check-in feature was added to a Latitude service that lets people with GPS-enabled Android smartphones share their whereabouts with selected friends.

Facebook last year released a Places and Deals applications that let members use smartphones to share their whereabouts with friends and get rewarded with notifications regarding deals at nearby shops or restaurants.

Facebook Places marked the firm's first step into location-based services that have been catching on with the popularity of smartphones.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in