Google management ‘issued code red’ over ChatGPT impact on search engine business

Sundar Pichai reportedly directs groups within company to address threat posed by ChatGPT

Google’s management has reportedly issued a “code red” for the company’s search engine business amid the release of the experimental chatbot ChatGPT created by the artificial intelligence research lab OpenAI.

Since its release, the AI chatbot has led to widespread speculation that it could potentially revolutionise several industries and might even replace tools like Google’s search engine with its ability to understand and generate human-like responses to a range of queries.

While AI experts note that the bot still has plenty of room for improvement, Google’s management declared a “code red” following its launch, The New York Times reported on Wednesday.