Google responds to rumours of a brand new look for its iconic homepage

The company this week unveiled a new feed experience that will transform the look of its app

Aatif Sulleyman
Thursday 20 July 2017 18:04
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Google's new feed is already available in the US
Google's new feed is already available in the US

Google has denied suggestions that its iconic desktop homepage is in line for a major redesign.

The company this week unveiled a new feed experience that will transform the look of its mobile app with the addition of cards, videos and news stories.

The announcement sparked rumours that Google’s famously clean, simple desktop homepage was also in line for the same redesign.

However, the company says this is not the case.

Speaking to the Independent, Google described the reports as “not strictly accurate”.

The company confirmed it is planning to bring its feed experience to Google’s mobile website at some point “in the future”, but is not sure exactly how it will look.

There are no plans to bring the feed to the desktop version of Google’s homepage yet, the company said.

The situation could, of course, change, and it would make sense for Google to make search look the same across all platforms.

The feed uses your search history and machine-learning to figure out everything you’re interested in and compiles a list of topics it thinks you’ll want to see.

It uses information gathered not only from Google’s main search engine, but also its other big services, such as YouTube, Calendar and Maps, and additional information like your location.

You can access the feed by scrolling down on the Google app on Android and iOS, but it’s only available to users in the US right now.

It will roll out internationally in the next two weeks.

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