Happy New Year... but not yet: Confused brands tweet congratulations a day early

Tower Bridge, Papa John’s, Yankee Candles, and more fell victim to wrongly scheduled tweets

Kate Ng
Thursday 31 December 2015 10:56
Some brands came across as overexcited when they tweeted 'Happy New Year' a day too early
Some brands came across as overexcited when they tweeted 'Happy New Year' a day too early

Scheduled tweets are essential to a brand’s Twitter presence. It keeps timelines active and, when it comes to special occasions like Christmas or New Year, you can still wish followers without anyone actually having to wait till midnight to press ‘tweet’.

However, some brands are having a bit of trouble with scheduled tweets and have been wishing people Happy New Year at the stroke of midnight – a day early.

Victims of the "wrongly-scheduled-tweet" include Tower Bridge, Papa John's, Yankee Candles, Highland Springs, and more.

Those fireworks look at least a year old

Credits for pretty font use

Not quite the bubbles we're hoping for

Were they hoping to confuse people with all the words?

The lack of pizza imagery in this is shocking

You would have thought they would make a firework-scented candle for this tweet

Some tried to pretend it didn't happen (but we got screenshots)

Good with computers, not so much with social media

The Pride of Britain, indeed

And this bright spark who decided to schedule tweets at the same time on all accounts

There's still about 16 hours to get it right.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies


Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in