Sign up to our free weekly IndyTech newsletter delivered straight to your inbox
Sign up to our free IndyTech newsletter
In an effort to improve authenticity and boost trust, Instagram has finally allowed its users to apply to have their accounts verified with a blue badge – but not everyone is eligible.
Instagram CTO and co-founder Mike Krieger said in a blog post that the Facebook-owned company was taking "three important steps" to help keep its community of more than one billion users safe.
This includes a feature to help people evaluate the authenticity of accounts, an improved form of two-factor authentication to improve security, and finally a verification badge similar to Twitter's famous blue tick.
"Our mission is to bring you closer to the people and things you love," Mr Krieger said. That closeness can only happen if Instagram is a safe place.
11 useful Instagram features you didn't know existed
Show all 11
"Keeping people with bad intentions off our platform is incredibly important to me. That means trying to make sure the people you follow and the accounts you interact with are who they say they are, and stopping bad actors before they cause harm."
Mr Krieger, who helped found the photo-sharing platform eight years ago, said the new updates were designed to build upon existing tools like content filters and the ability to report or block accounts.
How to get your Instagram account verified
Step 1: Be worthy
Anyone hoping to get the blue verified badge by their account name will first need to be important enough to warrant one.
This means you'll need to be a "notable public figure, celebrity, global brand or entity".
Usually, this means anyone with an account that reaches a large audience, though it is not sure exactly how many followers someone needs to qualify, or how notable a figure they need to be.
Instagram CTO Mike Krieger said: "To be verified, an account must comply with Instagram's Terms of Service and Community Guidelines."
The short version of these rules are summed up on Instagram's Community Guidelines page: "Post only your own photos and videos and always follow the law. Respect everyone on Instagram, don’t spam people or post nudity."
Step 3: Apply for Instagram verification
The verification request form can be reached by tapping the menu icon on your profile and selecting 'Settings'.
At the bottom, you'll find the option to 'Request Verification', which will take you to a page where you'll be asked to fill out your details.
This includes your username, your real name and a copy of your legal or business identification.
Step 4: Wait
Simply submitting a request is no guarantee that you're account will be verified. It first has to pass through Instagram's review process, which is as yet undetermined.
"Once your request has been reviewed, you will receive a notification confirming or declining your request in the notifications tab," Instagram said.
It's worth noting that Instagram does not charge for verification, or reach out to users to confirm verification. Anyone who receives such requests may be the target of scammers.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies