Instagram removes 'like' counts in several countries

'We want people to worry a little bit less about how many likes they're getting,' says head of Facebook-owned app

Anthony Cuthbertson
Thursday 18 July 2019 12:39
Comments
Instagram and other social media apps have faced pressure concerning the potential mental health issues arttributed to use of their platforms
Instagram and other social media apps have faced pressure concerning the potential mental health issues arttributed to use of their platforms

Instagram has rolled out a feature that prevents users from seeing how many ‘likes’ posts have.

The Facebook-owned app claims it will help its users worry less about the success or popularity of posts on the platform.

People in Australia, Brazil, Ireland, Italy, Japan and New Zealand will have the number of likes that a post receives hidden from their feeds, following a trial of the feature in Canada.

Instagram CEO Adam Mosseri explained the decision earlier this year when the feature was first tested.

“We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about,” he said.

The move follows several studies that appeared to link social media pressures with mental health issues.

“We want Instagram to be a place where people feel comfortable expressing themselves,” said Mia Garlick, Facebook’s head of policy in Australia and New Zealand.

“We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love.”

Not all users are happy with the move, with many taking to social media to complain about how it could affect the income opportunities of influencers.

“What about the people using it for income?” one user wrote on Twitter. “The people who work hard creating content, to then have their hard work not praised/not shown how successful it was to others?”

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in