iPhone 6S: Samsung Galaxy S6 Google ad mocks people looking for new Apple phone

In slightly broken English, the ad tells user that they must really have been looking for the Samsung Galaxy S6

Andrew Griffin
Wednesday 29 April 2015 11:14 BST
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Samsung Electronics President and CEO JK Shin presents the Samsung Galaxy S6 during the 2014 Mobile World Congress in Barcelona
Samsung Electronics President and CEO JK Shin presents the Samsung Galaxy S6 during the 2014 Mobile World Congress in Barcelona (AFP/Getty)

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Louise Thomas

Louise Thomas

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Samsung has taken out a new ad for its Galaxy S6, spoofing Google’s autocorrections to tell people looking for the iPhone 6S that they were probably looking for the South Korean company’s new flagship phone.

While the company once regularly released ads attempting to mock Apple — for the long queues outside its shops, among other things — it seemed to have taken a break for a while. But the marketing strategy has been revived, with the company taking out a small ad on Google to distract people when they search for iPhone 6S, one of the likely names for Apple’s next iPhone.

The ad, which was spotted by a Reddit user, brings up a box saying “Awkward You Obviously – Mean S6 – Samsung.com”. The rest of the result looks like a normal Google ad, with a message highlighting the Samsung Galaxy S6’s battery life and links to pages about the phone and its ad campaigns.

All of the links work, and it appears genuine, but Samsung has not publicly confirmed its role in taking it out.

The ad appears to be trying to look like Google’s automatic correction tool. But the bigger ad and the wonky English of the text at the top mark it out as a return to form for Samsung’s often banterous advertising department.

It’s not clear who the ad is being directed at, since it doesn’t show up for everybody.

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