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LinkedIn's new 'Air Traffic Controller' email system will stop it spamming you

Air Traffic Controller will learn how much you use LinkedIn and send you customised emails

Doug Bolton
Thursday 12 November 2015 13:50 GMT
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(Justin Sullivan/Getty Images)

LinkedIn has announced they are developing a new notifications system called Air Traffic Controller (ATC) that should hopefully stop them spamming you so much.

Last month, LinkedIn agreed to pay $13 million (£8.5 million) to settle a class action lawsuit that was started due to the sheer number of emails they send out, and later announced they had been experimenting with new methods that managed to slash the number of emails they send by half.

Fortunately, for LinkedIn users everywhere, they're going one step further - ATC will learn how much you use LinkedIn, what your habits are and how you like to receive messages, and will send you customised emails or texts based on that information.

If you use the site a lot, you might get a normal amount of emails - if you only check it once in a blue moon, you'll stop getting multiple emails in a day.

They've also made an effort to curate emails a bit better - rather than getting an email every time someone wants to connect with you, ATC could bundle up a number of connection requests into a single message.

They're also putting daily and monthly limits on email notifications. This limit will be based on your usage, and (theoretically) means you'll only get emails that you care about.

It's odd that a social media site is having to go to such lengths to stop itself from spamming you, but it will come as welcome news to LinkedIn's users, who should start seeing an "immediate improvement" in the quality and quantity of messages they receive.

ATC is in its early stages, so users should see more improvements as time goes on.

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