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New iPhone event: Apple to live stream launch of latest products

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Andrew Griffin
Thursday 30 August 2018 17:41 BST
A crowd of people wait to enter the Steve Jobs Theater ahead of a media event
A crowd of people wait to enter the Steve Jobs Theater ahead of a media event (JOSH EDELSON/AFP/Getty Images)

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Louise Thomas

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Apple will live stream the release of new products including the iPhone, it has confirmed.

Soon after it sent out invitations to the event – which will happen on 12 September, in California – the company confirmed that it will also host video of the event for people to watch at home.

The event will play host to the launch of a range of products. As well as the almost certain release of the iPhone, Apple is expected to update or launch new iPads, computers and accessories.

It was once not clear that Apple would stream its launches, with some remaining closed to the public until videos were posted after. But it has lately taken to providing live coverage of almost all its major public events.

The only exception was March's education event, where it showed off an updated iPad and other products. That was held at a school away from Apple's campus, which may have been the reason for the strange decision.

This time around, the launch will be held in the Steve Jobs Theater at its Cupertino campus. That building has been especially designed for such launches, including the cameras and other equipment to make sure they can be shown to the vast number of people watching around the world.

The stream will eventually be available on Apple's special website. For now, there is very little there, beyond the time, date and the option to add the event to your calendar.

When the actual live stream arrives, it's likely that Apple will make it available to just about everyone on most platforms, including the Apple TV. It once banned Windows computers from being able to watch its live videos, but new technologies have bridged that divide and even PCs can now take part in the streams.

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