Peloton launching a rowing machine as it tries to get back on track

Andrew Griffin
Friday 13 May 2022 19:57

Peloton is launching a rowing machine, it has announced.

The rower will join Peloton’s two bikes and treadmill as part of its suite of connected fitness products.

The announcement comes amid increasing concern over the brand as it celebrates its 10th birthday. After seeing huge success during the pandemic, it has struggled since, with slowing growth and concern over its financial future.

The announcement of the rowing machine was made by its new chief executive, Barry McCarthy, who was installed as part of the plan to turn the company’s fortunes back around. It was revealed during Homecoming, the company’s annual event for fans.

Peloton gave little information on the rowing machine, including when it would be released or how much it will cost.

And it only gave the briefest peek at how it might actually work, with Peloton branding and a screen very similar to that used on the rest of its hardware.

It came alongside other announcements including new fitness programmes and newly announced features, such as the option to schedule workouts with friends and track exercises that are not part of Peloton’s collection of classes.

The company also said that it would be re-opening its studios in London and New York for its members in the summer. The public were once invited to join Peloton classes as they were recorded – but that was postponed during the pandemic, and has not restarted since.

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