PS5: Sony shows off new PlayStation logo as it continues to reveal secrets about console

Logo is far from surprising

Andrew Griffin
Tuesday 07 January 2020 12:28

Sony has revealed the logo for its new PlayStation 5.

The new console is out at the end of the year but the company has been revealing more about it in recent months, ahead of the full unveiling.

Now it has shown off the design of the logo for the new console, which will presumably appear on the hardware itself as well as all of the branding around it.

The design is far from shocking: while the 4 has been changed to a 5, as would be expected, the rest has stayed largely the same between generations.

It follows a trend for holding onto iconography from the previous generation that has also been present in the Xbox. Microsoft announced last month that it would be keeping just the name Xbox for its new console, referring to the upcoming model as "Xbox Series X", in keeping with a commitment to allow accessories and games from the current generation to work with the new one.

Sony said very little about the new console beyond the logo, which was revealed as part of a Sony presentation during the CES gadget show.

It did give information on the specs of the PS5, including 3D audio and a much improved SSD that will allow for faster load times. But it had already revealed those as part of a slow rollout of the console.

PlayStation boss Jim Ryan revealed the console's logo for the first time and promised that the console, which is due to launch in time for Christmas this year, will help shape the "future of gaming".

"Our promise to the 100 million strong PlayStation(R) community is to offer the biggest and best in content, and to deliver unique experiences to gamers with unprecedented speed," he said.

The rest of Sony's presentation included the introduction of a new electric, self-driving car that it says anticipates the rise of an "autonomous driving society".

The technology firm said the concept vehicle was designed to show its efforts to combine safety, reliability, comfort and entertainment.

The prototype, called Vision-S, houses 33 sensors on and in the car to help monitor its surroundings and those inside it.

It also includes Sony's artificial intelligence technology to detect and recognise people, as well as the firm's 360 Reality Audio for in-car audio.

As well as high-profile automotive firms such as Ford, Audi and BMW, a number of other technology companies have started exploring the development of autonomous vehicles, with the technology expected to become more mainstream in the next decade.

Sony chief executive Kenichiro Yoshida said: "It's not an exaggeration to say that mobile has been the mega-trend of the last decade. I believe the next mega-trend will be mobility.

"Sony will continue to evolve as a creative entertainment company with a solid foundation of technology."

Sony also announced a new range of televisions capable of identifying furniture and other items in a living room which can affect TV sound and picture.

The Japanese tech giant has created a feature called Ambient Optimisation, which automatically adjusts the picture brightness based on ambient light in a room.

The feature can even detect furniture and other objects in a room which can absorb or reflect sound and tune the audio settings accordingly.

The new TV range includes a number of 4K and 8K resolution TVs with both OLED and LED displays.​

Additional reporting by agencies

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