Samsung has unveiled a "life companion" robot that resembles a cross-between a tennis ball and Star Wars' BB-8 robot.
The technology giant revealed the Baille rolling robot, which can control smart devices to help around the house, during a presentation at the CES technology trade show in Las Vegas.
The firm's consumer electronics president H.S. Kim said the next 10 years will see the rise of assistance robots and smarter, more connected homes.
The company also teased a pair of augmented reality smart glasses as part of a demonstration of its GEMS mobility exoskeleton first seen last year, which is used to help improve mobility in those with mobility conditions.
The presentation also included suggestions of smart homes complete with food preparation robots.
Mr Kim called the next wave of innovations the “age of experience”, which he said will see technology become more personalised for each user during the next decade.
“In the age of experience, we need to re-think the space we have to accommodate our diverse and evolving lifestyles,” he said.
“What makes Samsung’s approach unique is the fact that we have a very clear philosophy built around human-centred innovation. We build and create to solve problems and enhance people’s lives.”
Samsung also revealed details about its mysterious "artificial human" project Neon, which aims to create life-like digital avatars.
The South Korean technology giant described the technology as "a computationally created virtual being that looks and behaves like a real human, with the ability to show emotions and intelligence."
It differs from the Bixby virtual assistant by creating a human-like companion that potentially serve in a variety of rolls, ranging from a receptionist to a weather forecaster.
"Neons are not AI assistants. Neons are more like us, an independent but virtual living being, who can show emotions and learn from experiences," Samsung said.
"Unlike AI assistants, Neons do not know it all, and they are not an interface to the internet to ask for weather updates or to play your favourite music."
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