Steve Jobs Theater: The first new product at the iPhone X launch was their new 1,000-seat auditorium

Apple has unveiled the first product of its iPhone X launch event: the Steve Jobs Theater.

It's the first time the company has held an event at the building, and Apple introduced it with a lengthy quote from its legendary co-founder Steve Jobs.

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“There’s lots of ways to be as a person," he said. "And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there.

"And you never meet the people, you never shake their hands, you never hear their story or tell yours. But somehow in the act of making something with a great deal of care and love, something’s transmitted there. And it’s a way of expressing to the rest of our species, our deep appreciation. So we need to be true to who we are. And remember what’s really important to us. That’s what’s going to keep Apple, Apple; is if we keep us, us.”

Apple CEO Tim Cook followed this up with his own tribute to his predecessor.

“I love hearing his voice, and his inspiring message. And it’s only fitting that Steve should open his theatre,” he said.

“Steve meant so much to me, and so much to all of us. There’s not a day that goes by that we don’t think about him. Memories have especially come rushing back as we prepared for today and this event. It’s taken some time, but we can now reflect on him with joy, instead of sadness. Steve’s spirit and timeless philosophy on life will always be the DNA of Apple.

"His greatest gift, his greatest expression of his appreciation for humanity would not be a single product. Rather it would be Apple itself. We dedicate this theatre to Steve because we loved him, and because he loved days like this, where he could share his new products with the world. We do so not only to pay tribute to Steve but to inspire the next generation of creators and innovators.”

The Steve Jobs Theater is located a few hundred yards away from the huge, circular "spaceship" campus that was begun by Steve Jobs.

Apple announced in February that the theatre would be named after its late CEO.

At the same time, it said that it would start moving staff in from April, but that it could take a lot longer than that to actually move all the staff who will eventually work there.

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